Update On Improving Alexa Rank Experiment


It’s been nearly 3 months since I kicked off the joint Improving Alexa Rank Experiment. Since the start of the experiment my Alexa Rank has increased as a result from 26,024 to 17,687. I’m certain that improving my Alexa Rank has made it easier to sell Text Link Ads and Sponsored Reviews.

It’ll be interesting to see how other readers including TJP, Engtech, bill and Mark have fared, and whether the experiment has worked as well for them. If you haven’t joined the Alexa Rank experiment yet, then this is how you can get involved:

  1. Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog as your homepage. This is the most basic step
  2. Add an Alexa rank widget on your website
  3. Encourage others to use the Alexa toolbar. This includes friends, fellow webmasters as well as site visitors/blog readers
  4. Use Alexa redirects on your website URL. Try this: http://redirect.alexa.com/redirect?www.connectedinternet.co.uk. Replace connectedinternet.co.uk with the URL for your website. Leave this redirected URL in blog comments as well as forum signatures. This redirect will count a unique IP address once a day so clicking it multiple times won’t help

You don’t have to implement all four of the points above, but I’m convinced that 1 and 3 definitely help.

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About the Author: Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 8 News, Windows 8 News and One Tip A Day.

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  1. dEEPAK says:

    i’ev been using the 4th method for quite some time now.. and its working.. mu rank has improved a lot since.. i also use the search status plugin.

  2. Brown Baron says:

    I finally managed to sneak into the top 100k. Good thing I keep coming here otherwise I wouldn’t have seen that post about your Alexa experiment.

  3. Everton says:

    @Baron

    Was that natural improvement or as a result of the experiment?

  4. bill says:

    I’ve been in a bit of quagmire recently thanks to our busy season at work so I haven’t been posting as frequently. Despite a drought in new content on my site my rank has remained relatively steady. For the most part I’ve only been using suggestions 1 and 3 and they’ve certainly resulted in improvements for my ranking.

    Now I just need to get some free time to start posting again and maybe we’ll see a bigger jump.

  5. Mike says:

    Have you tried using #4 at all, Everton? I’m unconvinced that it would make a huge difference but the first 3 have definitely helped my score. I’ve knocked a couple of hundred thousand off one site and a couple of million off another!

  6. Brown Baron says:

    Everton:
    I’m not sure but it feels like it was a result of the experiment

  7. Everton says:

    I’m doing 4 – no idea if it’s working though

  8. Everton says:

    wow! Constantly reminding your readers to add the Alexa toolbars makes such a big difference. My rank just dropped another 500 places to 17,119 thanks to this post as more readers must have installed the widget after reading this post

  9. Kaloyan says:

    A better option is to make the Alexa redirecting JavaScript-powered: in this way the HTML will not be modified, and the redirects will still work. I’ve applied this technique to a new plugin called Better “Alexa Redirect” WordPress plugin. If you are interested about it, visit this URL to learn more about it:

    http://kaloyan.info/blog/better-alexa-redirect-plugin/

    or visit this page to download it:

    http://wp-alexa-redirect.googlecode.com/

  10. I was just wondering, if the redirects are made to an internal page, the site would still get the alexa boost?

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