10 Tips To Improve Google Adsense Earnings

Everton | Jul 11, 2007 | View Comments


Rewrite Best Articles So That Better Ads Appear

In tandem with working out what your best articles are, you should manually see what kind of ads are displaying on your bigger posts. Take for instance my number one post. The ads that were originally being displayed were awful and the post itself was only about one line long.

However, once I spotted the crazy Google traffic I went back and rewrote the post so that it included links to other related posts and improved the keyword density so that better Adsense ads are now displayed.

Reduce Noise Around Ad Units

One of the best ways to improve your Adsense CTR is to reduce the amount of noise around your ads. If you are serious about increasing your CTR then you want to limit the amount of other links and noise around your units.

For instance, take my best performing unit at the top of my posts which accounts for around 80-90% of my adsense income. Have you noticed how I don’t even have a post stamp near it? The only ‘noise’ near that unit is the title because I can’t sensibly move it! No author name, categories, ratings, tags etc in sight.

Don’t Use Competitive Ad Filter – Trust Google

This one may be a bit controversial, but I fully believe that to increase Adsense Earnings you shouldn’t use the competitive filter and that you should trust Google, as Google will always display the ad it thinks will work best on your site and which has the highest CPC. If this turns out to be one of the ads that you’ve blocked, then all you are actually doing is reducing your potential earnings. I believe that you should only use the competitive filter to eliminate competitor ads, not in an attempt to increase Adsense earnings.

Get An Adsense Optimised Theme

I couldn’t finish this list without plugging my Adsense Optimised theme. I have lost count of the number of people who have thanked me after they have changed their theme to Typo XP Reloaded. Having a theme that’s designed for adsense can make a huge, huge difference.

If you are attached to your current theme then try and make tweaks that will help your CTR e.g. do you need that huge bright header that is pushing your ads below the fold and is only creating more ‘noise’? Should you use nice blue links that everyone knows means ‘click here’ rather than that funky link colour you like because it matches your wallpaper?

I hope you found these tips useful, or at least they’ve given you food for thought. As always feel free to share any of your tips or comments below. If you are looking for other ways to make money from blogging then this post might help.

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Read Related Posts

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  2. Don't Be Afraid To Delete Adsense Units To Make More Money Don’t Be Afraid To Delete Adsense Units To Make More Money
  3. Guide To Google Adsense Smart Pricing Guide To Google Adsense Smart Pricing
  4. Essential Reading: SEO & Adsense Optimisation Tips From....Google Essential Reading: SEO & Adsense Optimisation Tips From….Google
  5. Google Adsense Optimization Tip: Don't Use Competitive Filters Google Adsense Optimization Tip: Don’t Use Competitive Filters



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About the Author: Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University.He also writes for Windows 7 News, Windows 8 News and One Tip A Day.

  • jony183
    This Very good post i like it
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  • rhea123
    I have visited your website and I would like to congratulate you on building such a valuable online resource. I am sure your visitors find your site as useful as I did.

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    Rhea S.
  • I'd not heard of Google Adsense Smart Pricing. I don't tend to put many ad units on a page, but had been thinking of adding more. I suppose I can try it and see what the CTR is for them.

    Thanks for the tips!
  • These are some amazing tips!

    I run a decently popular RPG called Stroceta (http://www.stroceta.net/) and I have been struggling with AdSense earnings. My revenue just wasn't high enough to pay server costs. (A dedicated server costs a LOT of money) My clicks weren't earning me much, maybe 1 or 2 cents per click... That is pretty bad.

    So, after reading this post, I have adjusted my ads slightly and the daily revenue went from $1.30 to $4.20 or so. If this keeps up, maybe I can get some good days like before. (When I first started I was getting up to $6 a day with less traffic! I guess google was still determining the best advertisers)

    Thanks for the tips man!

    Sincerely,
    -Marcus
  • I've just started my own blog, and have been reading your entries regarding Adsense optimisation. Just by fiddling about with the ads on my diary hosting website I've managed to increase revenue ten fold - yes, the positioning really was that bad! I don't have a set number of banners globally now, I place them strategically to make the most out of the space.

    I hope to monetise my blog one day, but for now I'm just working on building up some genuine content.

    Read Steve's latest blog post....The tale of my bad experience with LeaseWeb>>>
  • I have put google adsence last three month ago but my earnings are not improve.
  • Hi, thanks for your post, I followed your instructions and my ctr really increased, thanks.
  • That's an interesting question ForumeR as I don't know if the adsesne crawler is independent of the main google crawler. If no-one else spots this comment I'm going to turn it into a post as I'm curious
  • My sites that i put adsense all are still new and still not got page rank yet. How many month usually Google give page rank after we build site? And is it potential for us to get good earning in Adsensee while our site still not have page rank??

    Best regards
    :)
  • @Ceglie

    Nope, because I only publish my gross amount - I don't publish my eCPM or CTR which isn't allowed. Extract fro T&Cs; below:

    Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation: (a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Program; (b) click-through rates or other statistics relating to Site performance in the Program provided to You by Google; and (c) any other information designated in writing by Google as "Confidential" or an equivalent designation. However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program.
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