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Case Study: Aftermath Of Moving A Domain Using 301 Redirects

July 11th, 2007 • Related • Filed Under

In the past I’ve toyed with purchasing connectedinternet.com, as I feel that not buying a .com address was my biggest ever blogging mistake. However, the owner asked for a ridiculous amount and now that connectedinternet.co.uk is well established, I doubt that I would benefit from the move.

If you have a less established domain or a poor url then moving to a new Domain Name could pay dividends. Dennis has just moved to a new domain, so hopefully he will write a post sharing his experiences soon. SEObook have just published a good case study which shows that traffic was impacted slightly, but picked up to about 70% of previous levels within a month which I think is acceptable.

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About the Author

Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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There Are 9 Responses So Far. »

#1

Comment by aaron wall on 11 July 2007:

Thanks for the mention. That 70% number also includes MSN sending 0 traffic and a seasonal traffic slowdown, so the actual real percentage is much closer to 90% for Google and Yahoo in this case.
#2

Comment by listikal on 11 July 2007:

I switched from a domain early on in my blogging career and it went fairly smooth, but moving something more massive like your Everton I would assume is a much more tedious task.

Plus if you move to a sole .com address, you have to worry about PageRank.
#3

Comment by 3gp on 11 July 2007:

If .com site is getting more attention and are popular than yours than it will hurt you. Otherwise i dont think it is worthy unless it is type-in domain name.
#4

Comment by Everton on 11 July 2007:

I don’t think google factor in the domain name when ranking so given that 70%+ of my traffic comes from Google, I don’t think i’ll benefit.

To be honest, I have a sneaky feeling that being a .co.uk helps people remember my url more!
#5

Comment by Angie on 11 July 2007:

With page rank like you have, I would not make a complete move. If the domain ever pop up as available because the owner lets his fees go, then I would grab it and just do a companion site that is non-blog related.
#6

Comment by Shankar on 12 July 2007:

Same thing happend to me when I registered .mobi site for me. One guy claimed $5000 for passing the site to me. it was in my company name. I missed it by 2 days.
#7

Trackback by The Beta News on 12 July 2007:

Moving To Another Domain - What I’ve Learned So Far Part 1…

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!On July 3rd (my birthday) I moved from http://www.petersen-inc.dk to http://www.thebetanews.com. In this series I explain my progress week for week, building up the traffic, Google P…
#8

Pingback by Moving To Another Domain - What I’ve Learned So Far Part 1 | Connected Internet on 13 July 2007:

[...] and my Alexa Rank is down 800,000 compared to my old URL. Thanks to the redirection, mentioned in Everton’s article from earlier this week, my traffic is still the same so it should only be a matter of time before [...]
#9

Comment by Baby on 21 February 2008:

70% within a month? I’m not quite sure that is acceptable. Taking a 30% hit like that. How long until 100% is the question, I guess.