Case Study: Aftermath Of Moving A Domain Using 301 Redirects
Everton | Jul 11, 2007 | Comments 7
In the past I’ve toyed with purchasing connectedinternet.com, as I feel that not buying a .com address was my biggest ever blogging mistake. However, the owner asked for a ridiculous amount and now that connectedinternet.co.uk is well established, I doubt that I would benefit from the move.
If you have a less established domain or a poor url then moving to a new Domain Name could pay dividends. Dennis has just moved to a new domain, so hopefully he will write a post sharing his experiences soon. SEObook have just published a good case study which shows that traffic was impacted slightly, but picked up to about 70% of previous levels within a month which I think is acceptable.
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Thanks for the mention. That 70% number also includes MSN sending 0 traffic and a seasonal traffic slowdown, so the actual real percentage is much closer to 90% for Google and Yahoo in this case.
I switched from a domain early on in my blogging career and it went fairly smooth, but moving something more massive like your Everton I would assume is a much more tedious task.
Plus if you move to a sole .com address, you have to worry about PageRank.
If .com site is getting more attention and are popular than yours than it will hurt you. Otherwise i dont think it is worthy unless it is type-in domain name.
I don’t think google factor in the domain name when ranking so given that 70%+ of my traffic comes from Google, I don’t think i’ll benefit.
To be honest, I have a sneaky feeling that being a .co.uk helps people remember my url more!
With page rank like you have, I would not make a complete move. If the domain ever pop up as available because the owner lets his fees go, then I would grab it and just do a companion site that is non-blog related.
Same thing happend to me when I registered .mobi site for me. One guy claimed $5000 for passing the site to me. it was in my company name. I missed it by 2 days.
70% within a month? I’m not quite sure that is acceptable. Taking a 30% hit like that. How long until 100% is the question, I guess.