Case Study: Aftermath Of Moving A Domain Using 301 Redirects


In the past I’ve toyed with purchasing connectedinternet.com, as I feel that not buying a .com address was my biggest ever blogging mistake. However, the owner asked for a ridiculous amount and now that connectedinternet.co.uk is well established, I doubt that I would benefit from the move.

If you have a less established domain or a poor url then moving to a new Domain Name could pay dividends. Dennis has just moved to a new domain, so hopefully he will write a post sharing his experiences soon. SEObook have just published a good case study which shows that traffic was impacted slightly, but picked up to about 70% of previous levels within a month which I think is acceptable.

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About the Author: Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 8 News, Windows 8 News and One Tip A Day.

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  1. aaron wall says:

    Thanks for the mention. That 70% number also includes MSN sending 0 traffic and a seasonal traffic slowdown, so the actual real percentage is much closer to 90% for Google and Yahoo in this case.

  2. listikal says:

    I switched from a domain early on in my blogging career and it went fairly smooth, but moving something more massive like your Everton I would assume is a much more tedious task.

    Plus if you move to a sole .com address, you have to worry about PageRank.

  3. 3gp says:

    If .com site is getting more attention and are popular than yours than it will hurt you. Otherwise i dont think it is worthy unless it is type-in domain name.

  4. Everton says:

    I don’t think google factor in the domain name when ranking so given that 70%+ of my traffic comes from Google, I don’t think i’ll benefit.

    To be honest, I have a sneaky feeling that being a .co.uk helps people remember my url more!

  5. Angie says:

    With page rank like you have, I would not make a complete move. If the domain ever pop up as available because the owner lets his fees go, then I would grab it and just do a companion site that is non-blog related.

  6. Shankar says:

    Same thing happend to me when I registered .mobi site for me. One guy claimed $5000 for passing the site to me. it was in my company name. I missed it by 2 days.

  7. Baby says:

    70% within a month? I’m not quite sure that is acceptable. Taking a 30% hit like that. How long until 100% is the question, I guess.

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