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July Mid-Term Traffic & Earnings Report – Are You Winning Or Losing?

View Comments July 12, 2007 | Everton

In last month’s earnings report I predicted that my traffic and site earnings were going to fall this month as people spend less time online and advertisers spend less as a result.

So far, I’ve actually managed to maintain my traffic despite not really posting for the first week of the month. However, my earnings have taken a big hit so far this month:

  • Google CTR constant, but eCPM down 25%
  • intellitxt clicks per day up 6%, but revenue per click down 6% as well
  • feedburner FAN ad impressions down 50%
  • Tribalfusion average CPM down 23%
  • no direct ad sales so far this month or ReviewMe/Sponsored Reviews

The only area where I’m winning is with Text Link Ads sales where I’ve sold a handful of links this month. How are you faring?

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About Everton: Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University.He also writes for Windows 7 News, Windows 8 News and One Tip A Day. View posts.

  • @listikal

    I don't know why I do so well with TLA, and yes I do approve all my links. No matter how high I raise my price they always sell out within days.

    I have a sneaky feeling it's because I'm one of the highest .co.uk domains based on Alexa rank, which is one of TLA's categories.

    I also that TLA include my site in quotes becuase of it's popularity and .co.uk domain, which must come in handy for a link building strategy.
  • Everton,

    Question regarding TLA. Do you do your own approving? I cannot get any offers from them? Is a PR of 5+ that important?
  • I think a factor is the styling of the "Ads by Google" in the bottom right. The ads aren't blending as well as they have in the past.
  • Everton so Far my earning are up and down as well so far 20% drop.
  • 50% is painful. I've managed to stem my losses a bit over the last couple of days, but I'm still down
  • it's been up and down over the last couple of months, but this month there's been a huge drop
  • Have you noticed a steady decline in your Adsense CTR over the couple of months? Across the board my sites are slipping even though I have not made any significant changes.
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