July Mid-Term Traffic & Earnings Report - Are You Winning Or Losing?

July 12th, 2007 • Related • Filed Under

In last month’s earnings report I predicted that my traffic and site earnings were going to fall this month as people spend less time online and advertisers spend less as a result.

So far, I’ve actually managed to maintain my traffic despite not really posting for the first week of the month. However, my earnings have taken a big hit so far this month:

  • Google CTR constant, but eCPM down 25%
  • intellitxt clicks per day up 6%, but revenue per click down 6% as well
  • feedburner FAN ad impressions down 50%
  • Tribalfusion average CPM down 23%
  • no direct ad sales so far this month or ReviewMe/Sponsored Reviews

The only area where I’m winning is with Text Link Ads sales where I’ve sold a handful of links this month. How are you faring?

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About the Author

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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There Are 9 Responses So Far. »

  1. #1

    Comment by Jason Bartholme on 12 July 2007:

    Have you noticed a steady decline in your Adsense CTR over the couple of months? Across the board my sites are slipping even though I have not made any significant changes.

  2. #2

    Comment by Everton on 12 July 2007:

    it’s been up and down over the last couple of months, but this month there’s been a huge drop

  3. #3

    Comment by Vincent Chow on 12 July 2007:

    Predicted a 50% drop for this month. It’s real bad, much worse than I have expect. I meant AdSense only though. Catching up with a few more sponsored post this month.

  4. #4

    Comment by Everton on 12 July 2007:

    50% is painful. I’ve managed to stem my losses a bit over the last couple of days, but I’m still down

  5. #5

    Comment by 3gp on 12 July 2007:

    Everton so Far my earning are up and down as well so far 20% drop.

  6. #6

    Comment by Jason Bartholme on 12 July 2007:

    I think a factor is the styling of the “Ads by Google” in the bottom right. The ads aren’t blending as well as they have in the past.

  7. #7

    Comment by listikal on 12 July 2007:

    Everton,

    Question regarding TLA. Do you do your own approving? I cannot get any offers from them? Is a PR of 5+ that important?

  8. #8

    Comment by Everton on 12 July 2007:

    @listikal

    I don’t know why I do so well with TLA, and yes I do approve all my links. No matter how high I raise my price they always sell out within days.

    I have a sneaky feeling it’s because I’m one of the highest .co.uk domains based on Alexa rank, which is one of TLA’s categories.

    I also that TLA include my site in quotes becuase of it’s popularity and .co.uk domain, which must come in handy for a link building strategy.

  9. #9

    Pingback by MyBlogEarnings For July 2007 | Connected Internet on 2 August 2007:

    [...] in part to their efforts when I returned from my ‘break’ halfway through the month my traffic hadn’t fallen by a huge amount, although my Adsense eCPM was down 25% and all my [...]

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