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How To Display Firefox Referral Ads To Non-Firefox Users Only

July 14th, 2007 • Related • Filed Under

About 50% of my readers are Internet Explorer users and I’ve been searching for a while for a way to promote Firefox to only to these readers using Google Adsense Firefox Referrals which pays up to $1 for each conversion for a while, so that users already using Firefox don’t see the ads and so that the extra ads don’t distract from my current campaigns.

50% of my readers is about 3-4k people per day so I’m hoping that the code I’ve just added to display a Firefox referral ad ONLY to non-Firefox users works. I got the code from One Tip A Day and it’s really quite simple:

<?php if ( !strpos($_SERVER['HTTP_USER_AGENT'], ‘Gecko’) ) { ?> <!– Put the code you want to display to non-firefox users here –> <?php } ?>

In the comments section you can add the Google Adsense Firefox referral code and anything else you may want to display to non-Firefox users.

I’ll let you know in a couple of days what kind of results I’m having. Even if I only get half a dozen a day or a 0.2% conversion rate, that would be an extra $180 per month, which wouldn’t be bad for a 30 second change! This would be around the amount that Martin is making from Firefox referrals (5% of his earnings). I’m hoping that I can make a bit more as I have more IE users than Martin.

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About the Author

Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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There Are 8 Responses So Far. »

#1

Comment by dEEPAK on 14 July 2007:

Well even I was looking for this same thing…
#2

Comment by Hairgel_Addict on 14 July 2007:

you can do it with just CSS

.someBox {
display: block; /* IE 6 & bellow */
}
html>body .someBox {
display: none; /* FF & Others */
}
*:first-child+html .someBox {
display: block !important; /* #%@#%(! IE 7 */
}

Of course, there’s a possibility of them fixing last rule for Internet Explorer 7 in future version, but still.. you CAN do it without PHP
#3

Comment by Yael on 14 July 2007:

thanks for the information
#4

Comment by Vijay on 15 July 2007:

Personally, I have had very few conversions with the referral program and I do not use it anymore.
#5

Comment by Shankar on 15 July 2007:

I dont have good idea on refferal ads, but doubt if they work good, as the visitor has to go from our site to download the software. I have never done download unless I really want some software.
#6

Comment by FAYYAZ on 15 July 2007:

it is quite a nice idea. a tag line alone with it will help increase conversion
#7

Comment by Everton on 15 July 2007:

good idea - just added a tag line
#8

Comment by Josh on 15 July 2007:

Thanks for this tip! I haven’t had any conversions yet, but maybe this will help.