ISPs Beware! Joost Is Coming At The End Of The Year

July 26th, 2007 • Related • Filed Under

Joost, the peer-to-peer TV sharing application from the inventors of Skype and Kazaa, has signed up more than a million beta testers and is on track for an end-of-year launch, its co-creator has revealed. Finally, the whole world will get to see what a great service Joost is, which in my view makes a mockery of the shoddy and poor quality videos available on other services.

At my ISP managing our bandwidth costs is becoming almost a daily battle as we try to ensure that the majority of our users receive the quality service that they pay for. I imagine that many ISPs will be having sleepless nights between now and Joost’s launch because the application is very bandwidth heavy, with around 400MB/hour being transferred.

The launch of services like Joost and the BBC on-demand iPlayer later on this year, are only going to make things even harder. There’s already been considerable backlash to the traffic shaping policies of ISPs like Virgin Media in the UK, and I’m sure there’s even more to come.

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About the Author

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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There Are 9 Responses So Far. »

  1. #1

    Comment by bill on 26 July 2007:

    apart from that virgin media arnt traffic shaping

  2. #2

    Comment by Everton on 26 July 2007:

    They are speed capping in a very big way

  3. #3

    Comment by Angie on 26 July 2007:

    I never did sign up for the Beta, though I have been offered an invite more than once. I’ve heard good things about it, but have been too busy this year to take on even one more thing.

  4. #4

    Comment by morris on 26 July 2007:

    virgin media is good, support is great!

  5. #5

    Comment by Bush Mackel on 26 July 2007:

    I like Joost though I’m still waiting for the content to really take off. I think once it hits “the main stream” things will really come together nicely.

  6. #6

    Comment by Adam on 26 July 2007:

    Yea, I believe it’s Zennströms latest. He’s very famous here in Sweden. I wonder what type effect this will have on the market, shall be interesting to see.

  7. #7

    Pingback by Juicy News About Joost® « WeirdGuy on 26 July 2007:

    [...] read more… Note: Currently, Everton works with one of London’s largest ISP’s running their portal and online operations. [...]

  8. #8

    Comment by Martin on 26 July 2007:

    The question is not when but whether there will be mainstream content at all to watch. I have my doubts at this moment..

  9. #9

    Comment by Sergio on 16 November 2007:

    Joost is not a big deal. It only has pre recorded programs. and it is much like dave tv on channel 19 on freeview

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