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Microsoft And Nokia Partnering For Online Music Service

View Comments August 23, 2007 | Everton

It’s going to take a lot to mount a serious challenge to Apple iTunes’ dominance of the mobile music market, but I think Microsoft’s latest partnership with Nokia is a step in the right direction.

Yesterday, Microsoft announced that it will install its music software in all high-end Nokia phones. Music will be downloaded straight to the mobile, without the need for a PC like the over-hyped iPhone.

I’m really looking forward to the next 12-18 months as I’m starting to sense that the mobile web is on the verge of really exploding into the mass market in the UK. Smartphones now account for nearly 15% of handsets in the UK and all that’s required for the handset manufacturers and network operators is to find the right services to ‘unlock’ these devices.

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About Everton: Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University.He also writes for Windows 7 News, Windows 8 News and One Tip A Day. View posts.

  • I don't remember hearing about this. Did it crash and burn and bow to the evil king itunes?
  • I think this became the Nokia With Music service.  From what I've heard in the industry the deal was a very bad one and Nokia will pay a fortune to the labels in the 2nd year of the deal.  Apparently, everyone who was part of signing the deal are no longer working for Nokia.......
  • Competition is good for consumers and i think this is the good step and it will provide some excellent services for users.
  • I imagine at all those Nokia phones will now have a new wallpaper: the HourGlass.



    Oh- and for good measure, the screensaver will be a BlueScreen of Death!
  • I’m really looking forward to the next 12-18 months as I’m starting to sense that the mobile web is on the verge of really exploding into the mass market in the UK.

    ----------
    good view. i want to see it too.
  • I am still waiting for admin's post that would speak about the new Gphone remour. My post on "Gphone specification and features", Just imagine if you have a phone released like that...
  • Personally, I never get a phone that I can't "hack" in some way to get all the music on it that I want. I got tired of buying expensive phones only to pay even more to get the music on there that I wanted. Screw that!
  • @Technojuice

    I thought the same exactly: what an unlikely combination. I guess it just shows that the perception of Microsoft in the industry is better than among the general public / among geeks.
  • I think it's a good approach, but I agree they will be no compeition to iTunes. Apple have already dominated that market. Although it would be nice to see if Microsoft have anything up their sleeve to compete.
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