6. Just wait before completing step X until there is a pagerank update

PageRank is realtime! I see no need for this waiting period at all. Google pagerank (internally) is updated continuously. It is only the toolbar exports that happen every 100 (or 129++ days like currently), so go ahead and build out your supporting domains, or sister sites or whatever and never wait for the quarterly google update because you feel you need to see solid proof that the toolbar says your site is ready.

7. Build up X crappy sites up to PR4 and now link them to one and you will have PR100000

Pagerank is an exponential scale. It requires a lot more google juice to increase your ranking from 5 to 6 than it does from 2 to 3. Just to take a sample set of natural data, let’s simplify and assume that averaging all links = constant pagerank. A pagerank 4 site can only have 4 backlinks. Many of them take up to 500 backlinks, at that low level; it all depends on the quality of the links. As you move up the chain, you will see that the number of backlinks a PRX site has goes up. For example, PR6 (this site) has 83,000 backlinks, many of them PR6 and PR5. Most PR8 sites that I sampled had over 1 million backlinks. And Apple.com (PR9) has 3.3 million backlinks, a huge number of them from the most respected sites out there. If you have any delusions that you can build a PR7 site with a handful of really crappy domains, you are sadly mistaken.

You can check out the following blog for someone’s estimate on building links. It is not very accurate, but I’ve seen the same graph reproduced several times, so it is probably as good as you are going to get.

8. Take all your PR2 sites, link them to 6, then link them to 2, then 1, and VIOLA! PR10!

The pyramid method in general doesn’t make any sense to begin with. It is clear that pagerank from a PR4 site never results in a PR4 target site. Some love is lost along the way. Pagerank passed directly on doesn’t pass full weight. You cannot create pagerank from nothing. So, the amount you get from linking 100 PR4s to 1 page is the most you are going to get. Linking to 3 sites then 2 then one isn’t going to raise that amount at all; it is just going to lower it.

9. I just bought a PRX domain on eBay, and damn I got a good deal on it

As mentioned, PageRank according to the toolbar is a dated measurement. There are a multitude of methods to fake it. Not to give too much information on how to fake it, but a 301 redirect passes on all current google love to the new site. Conversely, if you 301 to a ranking site, google will assign an (imaginary) pagerank to the current rank. It doesn’t mean a thing. However, some people feel it necessary to point shitty domains at built up domains, wait for an update, and then post some other content on there. Until there is yet another PR update, that shitty domain will still report the 301’d domain’s pagerank. Just to point at an example, http://www.screwdsoft.com/ used to redirect to another domain, now it just has some really crappy PAD file templated site on it. Google Toolbar reports a pagerank of 4, however a quick search in google and yahoo show that it has no backlinks whatsoever (hey, I just gave it one). When the new google pagerank export comes out, it will reflect a proper pagerank of 0, but until then someone is free to sell this domain (or advertise it) as a PR4 domain. You will be left holding a completely worthless domain. It is common practice, and you really should be aware of it if you are trying to buy either expired domains or existing domains. You can find an article describing the online auction domain scam

10. Google is stupid and really obvious methods can be used to overcome it and make the fat cash

Wrong. While google is far from exploitable, it does change its algorithm on a fairly regular basis. I know that right now google is now capable of reading variables from javascript, entering data into forms (usually extrapolated from keywords on the current page), and reading data from Flash9 SWFs. All things currently claimed not possible by many SEO sites. Don’t ever use flash they say. Ok, they are hitting flash URLs, but they probably don’t assign much weight to them.. granted. Don’t ever use AJAX or JS they say. Cripes, JS and AJAX have been around forever, do you really think google isn’t working on a way to better their engine by parsing it? Form based information is non indexable they say, well, they are hitting it says I, though I cannot guarantee they actually use any of it. I see traffic from a google IP, with a user agent of the robot, and they don’t request any CSS/images, and they do it 4,000 times, I am going to assume it is not some google employee messing with my head.

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