Halo 3 Mania Is Almost Upon Us UK Edition

As promised yesterday I’ll tell you what to expect from Microsoft’s $10 million Halo 3 marketing campaign in Europe. About 800 Americans have already tried Halo 3 on a towering IMAX theater screen in either San Francisco or New York. Now you have a chance to try that too.

Microsoft is flying over rapper and producer Pharrell Williams to host the a party at the BFI IMAX in London. Pharrell Williams??!! I’m no Brit. I don’t know why Microsoft isn’t using a British celebrity instead! (*COUGH*Like Lucy Pinder or Keeley Hazell*COUGH*). Anyway back to the post.

You can play against Pharrell Williams at the IMAX or take on other celebrity gamers via Xbox Live. Events in Madrid, Amsterdam, Milan and Paris will be linked to London through Xbox Live.

Of course, you can also buy the Halo 3-themed Xbox 360 from September 26 in the UK.

On top of that over 1,000 shops across the UK are open for launch-night events. According to Microsoft more than 1.25 million preorders have been received for Halo 3 globally. Don’t worry though, the production of the discs has reached 81 copies per second.

Do you know of any events in your neighbourhood or city? Are you planning on attending any? When will you buy Halo 3? At midnight or the next day?