How To Spend Next to Nothing in Adwords- And Rake In A Profit

Joseph Plazo | Oct 03, 2007 | Comments


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Some neophyte bloggers seethed how their Adwords expenditures literally GOBBLED their Adsense / Chitika / Clickbank earnings. I snuck a peek and figured the cause – Generic keywords.

One blogger does camera reviews. He deployed the keywords “Reviews” and “Digicam Reviews” in Adwords panel. He forked out $1000+ a month on Adwords, and earned $200 in Adsense.

Another friend blogged about dating and women. He chose “dating”, “women” and “girls” for his Adwords campaign. This robbed him of $800+ a month on adwords, and he pocketed $96 in Adsense.

Makes sense??!

I’m sure you’ll agree with me that it’s a strategy gone awry. When these friends chose generic, highly competitive words, Google imposed a heavy premium: to appear in the search results, cost per click skyrocketed to astronomical amounts. For the word “reviews”, for instance, my bud bid almost $50 per click- just to appear 6th on the Google sidebar! The few that do click his ad aren’t targeted viewers. Chances are, they’d surf in, then surf right out.

Isn’t it like throwing pearls to swine?

Understand this: when running adwords campaign on competitive high search volume terms, the short generic word costs oodles more and suffers a lower conversion rate than the specific 4 or 5 word phrase.

I learned this the hard way when I used to advertise my leadership executive coaching firm using words like “executive coaching” and “training services.” This term bled me dry. I bid up to $100 just to appear on the Google sidebar. Expenses ballooned to $2500 a month. For that money, I could have gone trimedia.

Fortunately the solution is simple. Buddy Marcus Wakefield, who reviews tech wizardry taught me that long tail keywords are they way to go. These consist of 5 specific words that constitute a targeted phrase. The ideal phrase bears:

  • an action word
  • the subject
  • and the location.

Combined, you have an explosive, targetted phrase that few fight over. This rapidly lowers your cost per click, and brings in more targetted consumers who are bound to subscribe to your services.So, if you were a marketer of Mp3 players in New York, you’d avoid Adwords Campaigns employing “mp3 players”, “Ipods” or “Creative Zen”. You’d judiciously sprinkle phrases like “Buy ipods in New York” or “Purchase cheap mp3 players New York”

Launch this campaign and you’d notice three things:

  1. Impressions drop dramatically. Generic words like “sex” would bring 10,000 untargetted impressions, but “sex techniques for mutual orgasm” would reap 200 targetted, passionate viewers.
  2. Cost per click goes down almost 70%. Overnight.
  3. The few that click your cheap ads end up buying from your affiliate links or clicking on your adsense ads. This translates to coins rattling your bank!

You’d be pleased to know that the use of long tail keywords works superbly whether you patronize Overture, MSN or Google. You can quickly start carving your slice of the internet pie right now and building a massive empire on a shoestring budget with this technique alone.

Now before you plunge in, arm yourself further with these tools to mine for cool keyword niches:


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About the Author: Joseph Plazo is a recognized persuasion expert ... but can't persuade his business partners and clients to leave him alone.He is the author, co-author or creator of several best-selling persuasion, attraction and influence resources. You simply can't be persuaded to miss out on his massive library of free Mind Power downloads.

  • This is great advice Everton, and it could not have come at a better time. I'm considering an AdWords campaign for my blog.
  • Bloddard - this article was written by Joey
  • Great read.....may have to try to do this to make a few $$$ on the side.
  • I have the same hard experience with adwords and I tried SEO to my site which worked greatly. :) I am not a SEO prof anyway, but worked for 1 full year on by website (4 hrs per day) and my site is on top. :) Right them I started hating adwords and started loving adsense. :)
  • In my experience with Adwords, this is definitely the way to go...using LOTS of very exact keywords. However, I'm not sure of any people who actually make more money with Adsense than they spend with Adwords (If their whole purpose is to make money with Adsense alone). I'd say it's better to spend Adwords money on selling an actual product than just driving them to your blog. But, that's just my opinion.
  • My blogs are monetized not by Adsense alone. Lacking an infoproduct? No problem. Write reviews of clickbank items and use affiliate links to generate revenue. You can also take advantage of commission junction and chitika.

    Multiple streams of income ensure a healthy, cash churning site.
  • Google Logos
    It would be great if you explain these two for the less techie user:
    # an action word
    # the subject

    Also, you said there are 5 specific words. what are they and can you give examples? I'm sure the quality of the article will increase if you could explain these things too.
  • an action word is simply what you want to achieve. If you want to sell something you choose "buy" or "purchase" or "signup". The subject is the object that you want to sell in this example.

    For instance 'ipod nano', 'samsung sata hard drive' or 'harry potter and the goblets of fire'
  • It doesn't have to be 5 words. Play within a range of 4 to 7 words. 5 being the average.

    Place yourself in the shoes of your audience. If you're a surfer looking for dog training tips for dobermans, you won't key in "dobermans" into google, right? That would yield a score of unrelated results. Rather, you'd probably type "How to train dobermans" or "tips to train dobermans for dog shows"

    Once you think like a surfer, use that knowledge for your adwords campaign. Deploy focused phrases that hit your audience where it matters.

    Sure, your impressions would go down due to specificity, but you'd make up for that by attracting qualified leads who don't waste your advertising dollar.
  • Now are you talking about just canceling or making a minor profit in adsense when using adwords to promote your site where you are actually creating a lead or selling something or do you mean purchase adwords for the sole purpose of creating cashflow with adsense? If so, do you use adwords?
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