Admit it. Everyone loves backlinks.

With each new inbound link to your site, Google smiles at the vote of confidence. Your reputation subsequently increases, your search rankings skyrocket– and with it, the number of web visitors to your site.

More visitors translate to more clinking in the empty piggy bank. Sounds good? Great! Let’s get down to business.

For the average Joe, there are three boring ways to create inbound links.

The first is the most common: reciprocal linking. You fire an email to a related site and request an exchange of votes. It’s tidious and webmasters often tell you to buzz off. Google doesn’t give much value to such backlinks either-they deem such behavior self-serving. Expect to do months of reciprocal link building before reaping decent returns. It is simply not worth it.

The second way is to spam. Spamming quickly blasts hundreds of your links into many forums, blogs and directories. You can create almost 2000 backlinks with this method in a week. Ever got those viagra ads posted on your Honda fansite? The spammers probably thought a triangular blue pill spins up your twinturbos more rapidly. Some link exchange services automate link blasting by plugging one way links to your site into reciprocal link exchange directories they control. Watch it! I’ve heard of a few webmasters deindexed from such services

Finally, the third way is to create linkbait articles like the cool stuff at BlackHatSeo. Linkbait is a controversial writeup that compels other webmasters to link to your article. If the article is polarizing, debatable or insulting, you can rake in nearly 10,000 backlinks a week after every Tom Dick and Harry dissect your article on their blogs. It’s not always healthy for the ego.

These days, I no longer use such tired methods to rake in backlinks. I go for a lazier, faster way. It’s similar to creating LinkBait Articles- but with a twist. I call it PDF Marketing, and it’s something I like to recommend at my hobby search engine optimization firm.

FYI, a PDF is a document created by adobe acrobat. Link building using this method requires that you write a truly snazzy 3-4 page article that people would love.

Some themes you’d consider:

1. SEO tips and tactics
2. Dating and romance
3. Conspiracy theories bordering on the unbelievable
4. PC optimization
5. Online business techniques
6. Offline business ideas
7. Adsense marketing
8. Affiliate marketing
9. Hobbies

When choosing a theme, make sure you’re knowledgeable and passionate about it. Then write! Spend at least 30 minutes drafting and polishing. Review the final document then impregnate every page of your article with links to your site. Compile it into a PDF document and upload it to free download sites.

Take a glass of lemonade and sit back. That was the hard part. Pretty soon, freeloaders would pick up on the document. They’d read it, enjoy it and post it on their sites. Folks’d buzz about it. More people would download it. Half of them will stick it into their webs. Then guess what? In a fortnight, you’d have thousands of sites hosting your PDF that links back to your web! Feel the rush of power from a single viral document- all aided by the free download sites* giving you more coverage. 

Here’s the best part: Google would love you to bits from all that link love. The reward? More green pixie dust on your pagerank toolbar.

Can you already imagine your site tap dancing all the way to loftier search engine rankings? Now go get em!

(Note: you can also use viral PPT, rtf and flash documents to create links to your site!)

*Download.com / shareware.com / rapidshare.com / megaupload.com