More Tips To Survive The Google Pagerank Breakup
Google just broke up with you- after a yearlong pagerank 7 relationship. It’s just temporary of course. You’ll have her chasing you back with some of these search engine flirtation tips.
Go bold. Just as women love bold suitors, so do search engines. Start highlighting keywords on each page with the <b> tag to increase search relevance. Search engines are attracted to words contained in the H1 and B tags. Just don’t go wild- two bold words per page is enough.
Go Deeper. Having other sites drill deep into your web at various locations tells google that ‘hey, this guy has varied useful content’. It’s poor SEO strategy to acquire links just to link to the homepage. The search engines may ultimately discount those links
Go foreign. Why focus on North America? You can take your business to India, Pakistan, UK and Hongkong! Start creating pages for lucrative markets and submit to their local directories. This ensures multiple streams of revenue. Imagine penetrating the vast Russian Market!
Fire Up Newsletters. Provide articles to publishers like ezinearticles. The links breathe for many years in their archives and funnel backlinks to your site.
Go Bi. Image links are good, but text links are more appreciated. If your site is full of image links, have your webmaster place the text links first because that’s what google looks for. Subsequent links are often discounted.
Multiple Partners. Create different domains on varying IPs that talk about similar subjects. The reason is that Google only lists one domain page per search result. Imagine if you owned ten domains that came up for the same search result? You’ll be seducing more curious searchers. Another tip: search engine consulting firms recommend varying the keywords used on these domains just to minimize looking spammy. I link to my executive coaching firm and asian job board with at least 20 permutations of the same keywords
Article Exchanges. You’ve heard of reciprocal link exchanges. Text link purchases. One way backlink purchases. Try them, and it’s like getting herpes on the net. Google blacklists you and treats you like a whore. But article exchages are different. Whip up an article, upload to Ezinearcticles and before you know it- wham! Dozens of sites publish your article and bring fawning admirers to your door.
Shun Unvaried Anchor Text. If 1000 sites links to you with the appellation “Gimme Money”, Google starts to squint and dig deeper, “Smells like automated filthy spam, methinks.” Avoid the search engine ban by varying the anchor text. Dance under different names and you’ll flirt more grandly with search engines.
Expose Your Glory With a Site map. Your visitors reach the honeypot more rapidly when you have a structured sitemap that links to every major page. Keep the map on a location easily accessible so you keep the action flowing. Google bots flirt with sitemaps too and often births detailed search results. So keep it search engine friendly.
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Comment by horisly on 4 November 2007:
“Multiple Partners” is a good deal.
Comment by Joseph Plazo on 2 November 2007:
Link exchange is fine provided you don’t link to bad neighborhoods. It’s value, however had been slammed to the ground. Check the Google Webmaster Guidelines. Google discourages reciprocal link exchanges and any activity soliciting such.
Bottomline : when two websites point at each other, Google’s algorithms decrease the PR value each accords the other. This is why I mentioned that reciprocal link exchanges have lost power. Greatly.
To combat this, some shady sites have started to sell one-way link exchanges whereby you pay a fee and next day you get a 1000+ sites pointing your way. The new method isn’t foolproof . Google easily detects one way link services and bans sites that gain thousands of links overnight
Comment by Michael Peres on 1 November 2007:
what a load of mis-information. I’ve been link exchanging for eight years and all of my 15 sites are enjoying better than ever rankings. There is nothing wrong with link exchange as long as you maintain control over who you link with and do it in slow volume.
Comment by Micah on 1 November 2007:
Lots of good info here. I think the varied anchor text is important, although still having your keywords in the anchor is also important.
Comment by Seanabc on 31 October 2007:
Thanks for the tips. The ones about putting key words in bold and submitting articles were new to me. I’ll give them a go.
Comment by Sofna on 31 October 2007:
Nice little article…basic, but to the point. I have a question on the multiple partners part though. You did say on a different IP. I guess if it is a completely different IP, you are OK. What if you link within your network on different class C IPs? Will this work or should you scatter your sites around on different networks? There are so many opinions on this topic and I really would like to know the truth. What if you have 30 related sites on your server with diff class c ips and you link them in some form? Will this help? Will this hurt? Will this do nothing?
Comment by Serg V on 31 October 2007:
This tips can up your site in SERP but not increase PR. For increase PR you need to receive (usually buy ;)) links from high PR site. But I prefer have a PR3 site with 5k visitors in month than PR6 site with 1k visitors.
Comment by Ken Xu on 31 October 2007:
Create article and submit to several high PR article directories is the best. Beside building links and PR, it also bring good among of traffic to my blog.
Nice post.
Comment by mv3gp on 31 October 2007:
Very Well written article. But i have read these techniques so many times.
Comment by Marcus the Lover on 31 October 2007:
Go Deeper is good advice. I used to have Netscape link to every page on my site frompages with PR5+. It got me a PR5 last year
But when Netscape got rid of its social commentary arm, I lost it all. Now I’ll try Newsvine. And maybe LinuxJournal