If you’re new to the blog my old MyBlogEarnings reports are available, as well as my Guide To Making Money Online With Blogging. The guide is worth checking every month or so, as I update it every couple of weeks or so.
November was a disappointing month for Connected Internet. After a record October, I was getting ready to set myself up for a strong November, but things don’t always work out the way you expected.
I took over a new team at work (this blog is maintained in my spare time!) and within 3 hours a major disaster occurred which required me to literally work around the clock for around a week, then a few things happened in my personal life that required a lot of attention, and then I got shipped out to San Francisco at short notice. All in all this meant that I wasn’t able to write many posts in November, complete the new site theme, or devote enough time to closing the direct ad approaches that I received.
Earnings Report For November 2007
Note: Figures for last month are in brackets.
- Google Adsense: $3,661 ($4,904)
- Intellitxt: $1,912($1,774)
- Text-Link-Ads: $1,810 ($1,888)
- Tribal Fusion: $1,344 ($1,160)
- Direct Ad Sales: $510 ($4,692)
- Linkworth: $168 ($168)
- ReviewMe: $150 ($0)
- Feedburner FAN: $80 ($251)
- TNX $69 ($343)
Grand Total:Â $9,705 ($15,179)
I’ve been so busy this month that I haven’t even been tracking my earnings so until today I didn’t know how much I’d earned in November. I’m disappointed that I’ve had my biggest ever earnings fall of 36%, although in hindsight this isn’t too bad given how little I’ve posted.  Despite the limited posts my traffic only fell 6% to 533K page impressions which isn’t bad, especially as November only has 30 days.
Disappointments For The Month
Number Of Posts
I’ve already explained why I wasn’t able to post much in November, but unfortunately this also coincided with the rest of the team not posting much either. I’m not sure if this was because I wasn’t doing my usual chasing, or because they saw that I wasn’t posting much.
Adsense
My Adsense earnings were trickling along jsut fine last month and I was set to break $5k for the first time, but then Adsense changed which sections within ads were clickable. I can’t fault them for what they have done as clearly some users were clicking on ads by mistake – I just hope that higher CPMs from advertisers will make up some of the earnings loss in the future.
Direct Ad Deals
I think this is the area I’m most disappointed in this month. Looking through my emails to work out how much I made in November, made me realise how many approaches I actually had that I didn’t followup on. I really wish I’d found the time to do this, and hopefully these companies will still want to advertise with me in December.
Successes For The Month
Traffic
I’m amazed that my traffic only fell 6%, which was very reassuring. However, I think this is one of the reasons that given how tired I was, I wasn’t incentivised to write new posts.
Earnings
Apart from the fall in Adsense and Direct Ad Sales my earnings from other schemes were very strong. It was great to see that my ‘investment’ in Connected Internet is generating an income of over $100K pa, even if I ‘stop working’. I would love to think that Connected Internet will still be here in 30 years, as that would make a great pension plan!
Plans For Next Month
As a result of a poor November, I really feel the need to work my ass off in December. I have 2 weeks off over the Christmas period where I was planning on just chilling out on hols, but I’m going to take my laptop with me so I can work on the site. I also have a big intellitxt referral in the pipeline that I’m hoping to get accepted this month.
Key targets:
- Find a better alternative ad scheme than Tribal Fusion
- Recruit one more team member
- Finish the new theme and de-bug it
- Try and recruit a sales manager
I hope that the amount of information I have shared here will encourage you to do the same (An alternative way is to tag your post ‘MyBlogEarnings‘ so that your details can be found easily on Technorati), or provide you with food for thought. The more info we share with each other, the more we will all hopefully make.If you are looking for some quick tips on generating more income from your site then check out my Guide To Making Money Online With Blogging.
