I’ve increased My Adsense eCPM By 50% Using Section Targeting

Everton | Jan 20, 2008 | Comments


It’s amazing how sometimes how even when you know better you can forget the most basic things, and you can be your own worst enemy….

This site has been extremely successful making money with Adsense in the past making around $4-4.5k per month. In November my adsense earnings plummeted by around 50%, which I thought was due to Google changing the clickable area in the ads.

However, last week I realised that what had also happened was that November was also when I started experimenting with my new Eureka theme, and my Adsense Section Targeting was missing. Literally the second I added Adsense Section Targeting by eCPM started to increase and 4 days later it’s up 50%!

Adsense Section Targeting allows you to suggest sections of your text and HTML content that you’d like Google to emphasise or downplay when matching ads to your site’s content. This helps Google match ads to your content, increasing your clickthrough rates and hence your eCPMs. It can also drag your eCPM up further thanks to Smart Pricing.

Adding Section Targeting to your pages is easy. Even if you think you have implemented Adsense Section Targeting correctly, it’s worthwhile going back and double-checking that you’ve added the codes in the best place. On my pages I have added the start tag:

<!– google_ad_section_start –>

just before each post title as this should include important keywords. I’ve then added the end tag code:

<!– google_ad_section_end –>

At the end of the post. You can add these tags as many times as you think is necessary, but it’s not a good idea to add this code to small chunks of text as you may do more damage than good as it might be hard for Google to get the gist of the content you’ve tagged.

I’m glad I decided to go and see if I could do something about my falling adsense earnings! Hopefully now my eCPMs will stay strong again, and all I have to worry about is growing my traffic.


Read Related Posts

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  3. Don't Be Afraid To Delete Adsense Units To Make More Money Don’t Be Afraid To Delete Adsense Units To Make More Money
  4. Guide To Google Adsense Smart Pricing Guide To Google Adsense Smart Pricing
  5. More Adsense Customisation Options More Adsense Customisation Options



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About the Author: Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University.He also writes for Windows 7 News, Windows 8 News and One Tip A Day.

  • thanks Yar Now I can hope increase in eCPM of my ads too.


    http://needforlogic.blogspot.com
  • @Roel

    Thanks Roel you've just done me a massive favour. For some reason the site has changed all special characters today, so my targetting had gone from my theme as well as in the post. If I hadn't corrected I would have lost cash!
  • Roel
    there's an error in your code:



    just before each post title as this should include important keywords. I’ve then added the end tag code:



    needs to be:

    it neds to have "-" instead of the funny chars I think
  • What do you need to do to add it in a theme itself? I like to do (what little I can figure out ;) ) things simply instead of on a "each and every post" level.
  • @Mark

    Yes, it's already in TypoXP - it's one of the reasons it's such a great theme for adsense!
  • @E - when I went to make the changes in my template code, it was already there. So, I think that you and Ajay must have made the changes to TypoXP before you released it last year.
  • I have tried it many times before over the last year, but somehow my cost per clicks goes down each time. I guess I have better paying keywords in the sidebar which I block. ;-)
  • Thanks for posting about this again Everton, I've had this set up on Zath Games Tech since I implemented your original theme, but since then I've started a few other blogs which hadn't had this tweak made to them, hopefully that will help them too, cheers!
  • @Critic

    http://www.connectedinternet.co.uk/2005/12/15/d... and https://www.google.com/adsense/support/bin/answ...

    @Mark

    Again I'm surprised you hadn't heard of this! Let me know if you see any improvements

    @Brown

    Not all of the drop, but some of it. I reckon my oversight has cost me about 1.5-2k :-(
  • So that's what caused the plunge. You were a bit too busy to remember to put it back in heh.
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