Comments on: I’ve increased My Adsense eCPM By 50% Using Section Targeting

By: Bitworld

Bitworld — Tue, 06 Jan 2009 07:27:55 +0000

thanks Yar Now I can hope increase in eCPM of my ads too.

http://needforlogic.blogspot.com

By: Everton

Everton — Tue, 20 May 2008 21:37:14 +0000

@Roel

Thanks Roel you’ve just done me a massive favour. For some reason the site has changed all special characters today, so my targetting had gone from my theme as well as in the post. If I hadn’t corrected I would have lost cash!

By: Roel

Roel — Tue, 20 May 2008 21:04:40 +0000

there’s an error in your code:

just before each post title as this should include important keywords. I’ve then added the end tag code:

needs to be:

it neds to have “-” instead of the funny chars I think

By: Robert

Robert — Wed, 20 Feb 2008 13:34:31 +0000

What do you need to do to add it in a theme itself? I like to do (what little I can figure out ;) ) things simply instead of on a “each and every post” level.

By: Everton

Everton — Mon, 28 Jan 2008 07:14:54 +0000

@Mark

Yes, it’s already in TypoXP – it’s one of the reasons it’s such a great theme for adsense!

By: Mark from Bloglyne

Mark from Bloglyne — Mon, 28 Jan 2008 01:07:03 +0000

@E – when I went to make the changes in my template code, it was already there. So, I think that you and Ajay must have made the changes to TypoXP before you released it last year.

By: pchere

pchere — Sun, 27 Jan 2008 05:42:41 +0000

I have tried it many times before over the last year, but somehow my cost per clicks goes down each time. I guess I have better paying keywords in the sidebar which I block. ;-)

By: Zath

Zath — Sun, 27 Jan 2008 00:20:01 +0000

Thanks for posting about this again Everton, I’ve had this set up on Zath Games Tech since I implemented your original theme, but since then I’ve started a few other blogs which hadn’t had this tweak made to them, hopefully that will help them too, cheers!

By: Everton

Everton — Mon, 21 Jan 2008 19:27:53 +0000

@Critic

http://www.connectedinternet.co.uk/2005/12/15/double-adsense-ctr-use-section-targetting/ and https://www.google.com/adsense/support/bin/answer.py?answer=23168

@Mark

Again I’m surprised you hadn’t heard of this! Let me know if you see any improvements

@Brown

Not all of the drop, but some of it. I reckon my oversight has cost me about 1.5-2k :-(

By: Brown Baron

Brown Baron — Mon, 21 Jan 2008 16:53:11 +0000

So that’s what caused the plunge. You were a bit too busy to remember to put it back in heh.

By: Mark from Bloglyne

Mark from Bloglyne — Mon, 21 Jan 2008 12:00:38 +0000

@E – I have never heard of this technique either… great article.

By: The Critic

The Critic — Mon, 21 Jan 2008 09:44:38 +0000

Hmmm… is there a tutorial for the adsense targeting on the Google account? I can’t seem to find it in the FAQ

By: Everton

Everton — Mon, 21 Jan 2008 07:32:35 +0000

@Joseph

I’m surprised you’d never heard of section targetting. Please share your results as I know you’ve got a lot of sites available to experiment with.

By: Everton

Everton — Mon, 21 Jan 2008 07:31:32 +0000

@Dave

I think there are things you can do to improve all schemes. Once my designer finishes this theme and hands it over, I’m going to spend a week trying to optimise everything. I used to do that every month in my early days as I was always tinkering, and I think now I’m paying for assuming ‘I know it all’

By: Joseph Plazo

Joseph Plazo — Mon, 21 Jan 2008 03:46:54 +0000

Superb advice! Admittedly, it’s my first time to hear about this technique. I’ll implement it on my job board’s adsense account.

Have you read about the Secret by the way? I believe I successfully implemented it to raise my adsense revenues on a new site using rather fringe methods. No SEO. ;)

Check it out
http://www.xtrememind.com/blog/288/why-google-paid-me-1707/

By: Dave Starr

Dave Starr — Mon, 21 Jan 2008 02:37:33 +0000

Excellent advice, Everton. I saw a similar tip just this morning elswhere in an item I had had sitting in my ‘to review’ box for way too long.

We bloggers are all to prone to play follow the leader. A general theme for some months now has been, “AdSense Sucks” and so a great many of us have been ignoring AdSense and jmping into new forms of monetizing.

new avenues of income are essential, and we virtaully all need to diversify … but AdSense does _not_ suck at all … I’m beginning my preliminary work for my tax return and I certainly see how nicely it has performed over 2006.

There may be other ’stars’ on the ‘money team’ and it’s always good to work on new talent, but a wise coach doesn’t neglect the tried and true players who come through consistently.