Pay Per Play is a new advertising method that has started trials this week before full rollout. The service works by playing 5 second ads to site visitors with a maximum of one ad played per visitor, and with a payout per play not per click.
Yesterday Pay Per Play ran the first test campaigns and despite the low absolute numbers, I think the results are promising. Although I only made a few dollars because only a few test ads were served, the CPM still worked out to around to $4CPM. I think this is great news because even if Pay Per Play only manage a 50% fill rate, I could still make an estimated $1,000 a month from my traffic.
I know it’s early days, but I think that’s a good increase and valuable incremental income. If you haven’t signed up yet for PayPer Play then click here to learn more.
