Early Days But Pay Per Play Ads Payout Is $4CPM

February 6th, 2008 • Related • Filed Under

Filed Under: Blogging • Everton

Tags: Advertising, cpm, making money online, Pay Per Play

Pay Per Play is a new advertising method that has started trials this week before full rollout. The service works by playing 5 second ads to site visitors with a maximum of one ad played per visitor, and with a payout per play not per click.

Yesterday Pay Per Play ran the first test campaigns and despite the low absolute numbers, I think the results are promising. Although I only made a few dollars because only a few test ads were served, the CPM still worked out to around to $4CPM. I think this is great news because even if Pay Per Play only manage a 50% fill rate, I could still make an estimated $1,000 a month from my traffic.

I know it’s early days, but I think that’s a good increase and valuable incremental income. If you haven’t signed up yet for PayPer Play then click here to learn more.

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About the Author

Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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There Are 7 Responses So Far. »

1. #1
   

   Comment by nithin on 6 February 2008:

   I think four dollars CPM, is not that great. The reason is for other types of advertising you will get cost per click.But here this is not the case.You only have to rely on CPM
2. #2
   

   Comment by Everton on 6 February 2008:

   @nithin

   I disagree. I think $4CPM payout is good, especially when it is incremental income.
3. #3
   

   Comment by Mark from Bloglyne on 7 February 2008:

   This reminds me I still need to install their script on my sites
4. #4
   

   Comment by Martin on 8 February 2008:

   Well one of the main questions is how many of your visitors will be annoyed by this ad. Visitors are not used to these kind of ads and could really get annoyed by them. I for one would not like such audio ads on a site that I visit regularly.

   Still $4 ECPM is indeed nice if you consider that no ppm advertiser can meet that currently.

   I will still not use it on my website
5. #5
   

   Comment by Kirby | Pinoy Money Blogger on 9 February 2008:

   I think its worth checking out!
6. #6
   

   Comment by YourPayPerPlay on 2 March 2008:

   hello i am new to this… i have registered at this service…what should i do now to earn some cash?
7. #7
   

   Comment by Dickie Boy on 10 April 2008:

   If you are running pay per play ads then also check out http://www.ppptopgun.com

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