How To Increase Your Adsense CTR by 1% With One Simple Change
Everton | Feb 17, 2008 | Comments 19
Although my performance has dipped over the last couple of months, Google Adsense still remains my number one source of blogging revenue. I’ve spent a lot of time tweaking my ad positions to find the optimal positions, adding section targetting and making the most of smart pricing to maximise my earnings and I thought I had Adsense totally figured out.
Imagine my surprise when my blogging partner Martin who runs gHacks sent over a very simple tip that increased my adsense CTR by 1% overnight!
The tip couldn’t be simplier. If you look at the only adsense unit on my page (I removed all the others to get the maximum benefit from smart pricing) I have used a div tag to embed it within the content. by adding a <br /> after the closing div, it has pushed the adsense unit up ever so slightly, so that the top of the ad is now just above the top of the content, whereas before it was slightly below.
My single.php code now looks like:
I’ve been stunned by how such a small change has made such a big difference. I guess it increases the chances that a user spots the ad, and getting 1 in one hundred more visitors to do this obviously has a big impact!
If you are looking for more money making tips, then check out my summary post that offers lot of great tips and methods.
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@bert
I deleted TNX as I wasn’t happy with the ads that were being sold.
Sounds like a good change to try out Everton, I’ll give it a go and see if I notice a difference, thanks for the tip!
Sounds simple…will try it and let you know…
Great tips, I actually make sense!
I am going to try it out, I will keep you posted on the result!
Francesco
I’m glad I could be of service :)
Smart pricing is quite amazing, and I too have only an 300x unit on top.
Cool tip, and I’ll try it too. But I wonder whether an ad unit without any float, on top, is better, because it takes more attention than content. For example, my site has such ad placing. Everton, could you actually compare and tell me which is better?
@Sumesh
I think on top is bad personally as you are almost encouraging people to scroll past the ad to the content, whereas floating is harder to ignore as it’s right next to the content i.e. won’t go away
great info, I’ll have to test this out and see what happens. I haven’t had much time to tweak my adsense ads on alot of my sites, been to busy doing other stuff.
one other suggestion i’d give you, you can run also a 468×60 banner … set it to image that way it only takes the highest 1 link thats also an image its a ad and it shouldnt negatively affect your 336×280