Many of us have used blog comments to jumpstart a new website. Links are a commodity, and beyond the benefit they impart when it comes to SEO, it’s easy to get caught up in a numbers obsession. Feverishly watching Analytics numbers, Alexa ranking, Pagerank and Technorati authority are all symptoms of this disorder.
Good links never hurt your site, but I’ll tell you why all that time you’ve spent commenting on dofollow blogs in pursuit of higher Technorati authority might have been a wasted effort.
First of all, who really looks at Technorati authority? The answer: you and all the other obsessed bloggers out there. Google doesn’t care, advertisers don’t care, most of your readers certainly don’t, and the average surfer doesn’t even know what Technorati is. Technorati has built their business by appealing to you, and without you they really serve no purpose. They know that they have a never ending supply of blogs and bloggers to keep the wheels turning, and they rake in advertising income off the insane traffic that all these obsessed bloggers generate for them. In all fairness to Technorati, they function as a blog search engine and not just a tool for obsessed bloggers, but you won’t find anything via Technorati that Google wouldn’t turn up for you. It’s an ingenious idea, and Time Magazine even named Technorati one of their 25 Sites We Can’t Live Without. We all should be lucky enough to come up with such a successful idea for a website.
So the powers that be behind Technorati anticipated smartly, and their idea for a web site capitalizing on the blog phenomenon is making someone lots of money.
Back to why you may want to slow down on your quest for membership in the Technorati Top 100 if you are trying to pump up a newer blog.
If your site has been around for a while and you’ve been down this road already you know what I’m about to say. Technorati states this in their FAQ, but who reads those things? Here it is, pay attention:
Technorati authority only counts the links you have received within the last 180 days.
You can work your rear end off for months trying to achieve a magnificient Technorati authority, only to find out 8-9 months later that your site is a Technorati bottom feeder again.
So, just keep this in mind when you are link building and doing the things you need to do to get a new site off the ground. The links you establish in pursuit of Technorati authority will benefit you and are most decidedly not a waste of your time, but if you are focused on Technorati authority be advised that this will be a neverending effort for you.
Getting a new site up and running is a lot of fun, and hard work too. Just remember that it’s all about your site, and don’t get too caught up in the numbers obsession. Build your site for your readers and for the search engines. A site built for Technorati authority is great for Technorati, but less so for you.