Testing Google Adsense Changes Recommended By….Google

Everton | May 30, 2008 | Comments


I had a very interesting email exchange with a Google Adsense Account Specialist today who contacted me out of the blue. I was really chuffed that Google contacted me wanting to discuss ways to increase my Adsense earnings, particularly as I thought I wasn’t big enough to get onto their radar as I didn’t get a Google Christmas present last year ;-)

The first topic the Google Adsense Account specialist wanted to discuss with me was how I could better implement Adsense for search, but then she sent the following amazing email along with a mockup of my site where she’d added recommendations for placing Adsense units:

I hope you don’t mind, but I have attached a screen shot to this email with some suggestions on how you could possibly optimise the home page for connectedinternet.co.uk.

I have added 2 ad units, a 300×250 medium rectangle and a 468×60 banner, as I am sure you know implementing the 300×250 medium rectangle above-the-fold with text and image ads enabled can help you capture more rich media (image and video) advertising campaigns from our premium advertisers. Since more advertisers are potentially bidding to appear on your site, this can lead to additional revenue for your account over time.
Furthermore, in previous studies, the 300×250 medium rectangle has proven to be one of our best performing ad units.

I found that the banner ad unit along with the Google pack referral fits nicely just above your featured articles without being too intrusive, you can of course select any Google referral unit.

Finally I have added a link unit, adding a link unit to provide additional targeted advertising for your users. Link units are also space-efficient and can provide a monetizing solution for smaller spaces on your site.

Have a look at let me know what you think, and when you implement any of these suggestions let me know so I can track their performance here.

Sincerely,

xxxx
Google AdSense Account Strategist

I was stunned that someone from Google would go to this much trouble for a small-medium publisher, and I’m very grateful that she did. The screenshot she attached is on the next page.

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About the Author: Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University.He also writes for Windows 7 News, Windows 8 News and One Tip A Day.

  • Interesting post. I'm curious if the google person contacting you wasn't more concerned about the tribalfussion ads...
  • Getting an account manager from Google and you don't even have to pay for it sounds like christmas and easter together ;-)

    Thanks for this post and taking the time to share that with us.

    Daniel
  • never had this much ads on my site, but the logic behind what you write may have convinced me to apply one or two of the solutions - especially helpful when you have to build a design from the scratch and don't have any set priorities yet. Thank you :).

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  • Do you get a good CTR on the 728x90 banner on your site.
  • This is awesome... I would be very interested in the answer to the poor ads affecting Q

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  • Showing those that have "authority" on the Internet, like yourselves how to better make use of their ads benefits everyone.
  • I think maybe they hired a new role in their adsense program to make all the premium publishers like yourself to feel personal about adsense and would not leave to other ad companies.
  • I know in the past you've posted about possible smart-pricing and that was why you cut back your ad units to one per page - one reason why I've stuck to one ad unit in the past year or so too.

    I'd be interested to hear if you end up with those kind of issues now you've got more units per page.

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  • I've had one of them contact me in the past with some optimisation tips, surprised me I was big enough for them to bother to contact me!

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  • @Jacky All the changes suggested by Google are new ad slots rather than them suggesting that I replace existing ads
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