Needless to say I felt obligated to try out all of the changes recommended as soon as I got home, as the tips came straight ‘from the horses month’ and you can see them live on the site now.
The takeaways for me from the email sent by Google are:
- It appears (not confirmed) that adding a visible Adsense ad above the fold could help attract more premium rich media (image and video) advertising campaigns from Google premium advertisers. This makes sense as even though Google use algorithms to display the best ads on sites with the best CTRs, advertisers still want their ads to be highly visible, so if your units, particularly on the homepage, are below the fold then you may be missing out out campaigns
- In the past I’ve been sceptical about adding sidebar ads because of Google Smart Pricing, but it appears that this isn’t as big a factor as I’ve previously believed, so adding a poorly performing unit may not have as big an effect on the performance of better units as I’d thought. I’ve asked the account rep about this one and I really hope she replies. In the meantime, I’ve added the unit as she suggested
- I’ve dabbled with link units before with no real success, but never so low on the page so I’ll be monitoring the performance of the unit which is close to the end of articles
- I’ve never tried promoting Google Pack before, so again it will be interesting to see how the badge performs
I’ll let you know in a week or two how the changes recommended by Google perform, and whether I receive any further advice from my new ‘account manager’. If they work out, maybe I’ll send her a Christmas present this year!
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