How Has The Credit Crunch Affected Your Blog Earnings?
We’ve just come to the end of one of the most turbulent weeks ever in the financial markets, and everyday there has been more bad news about which banks need bailing out, or which company has gone bust. What I’ve found more interesting are the stories that really hit home how bad things are and how bad consumer confidence is such as the birth rate in the UK has fallen to almost record lows as couples are putting off having children. It made me wonder how the credit crunch might be affecting fellow bloggers.
Surprisingly the credit crunch hasn’t affected my blog earnings yet. Traffic levels seem to be consistent and if anything more advertisers seem to be approaching me than ever, although I do seem to be closing less deals. In fact my earnings from ad networks that pay me in dollars have increased thanks to the weaker pound. Even my earnings from networks that pay me in pounds like Adify and intellitxt have increased. I think this is because even though I’m part of their UK networks, the deals are actually done in the US in dollars so I’m benefiting again.
How is your site faring at the moment? Have your earnings stayed strong or have you seen advertisers leaving or CPMs falling? If they are falling and you’re a full-time blogger, how are you coping?
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Comment by John on 12 October 2008:
Similar experience to yours really - traffic keeps growing and earnings improving due to exchange rate.
I expect traffic might increase if the economy doesn’t improve as more people will be looking for opportunities to make some money on the side.
Comment by PS3 on 13 October 2008:
In my niche, the credit crunch has been an advantage in trying to tempt people to save money, so not all bad.
Comment by Pyramat Gaming Chairs on 16 October 2008:
It is strange…I have found higher value items still doing fine, but lower value items are not selling that well anymore.
People with money will always have money I suppose.
Comment by savings on 23 October 2008:
Well more need for ad, but less people willing to pay for annual subscriptions. But not really that bad as those that still folk out the cash will always do.
Comment by The Credit Cruncher on 31 October 2008:
There is not much likelihood of the credit crunch affecting blog earnings since the crunch is primarily concerned with the cost and availability of credit.
However, the coming recession will have more of an impact across the board - that said I feel internet businesses will benefit. I would imagine that eBay will flourish in a recession and any internet supplier offering cheaper than high street goods. Also more people may well try internet start-ups as the capital outlay is less than if you need bricks and mortar for your business. Traffic will certainly not be affected, in fact I can see that in a financial crisis, more people will be looking for information from the internet than ever before.