Optenet, a little known a security company and provider of content filtering solutions, released HostSecure, system that can automatically analyse, detect and report inappropriate user-generated material posted on organisations Web sites, blogs and Wikis. It’s something many companies have been pining for to protect reputation and brand integrity. Comes at a nifty time too- believe it or not, I’ve run across professional websites that get marred when an employee or too liberally sprinkles a wiki with four letter niceties.
It’s really cool technology since most sites host online content that accept direct input from a myriad of users. Hostsecure allows the web system to dynamically categorise and strip material deemed inappropriate. You know- stuff that pertain to hate, tech secrets and the things we only do in bathrooms. Think of it like a guard dog that keeps you from unknowingly exposing site visitors to inappropriate content. It’s main selling point is that you keep a squeaky clean reputation.
So who specifically benefits? I’d say that owners of social networking sites, blogs and community Web sites that encourage users to post content are prime candidates. These communities resulted in a tremendous amount of uninspected Web content including objectionable text, photos and videos. In fact, my free job portal site occasionally gets joke posts for strippers and Nazi officials.
I feel that as the amount of user-generated material expands, admins face increasing pressure to maintain the interactive, real-time communications of Web 2.0 technologies while still responsibly scrutinising content. Even an army of moderators can’t do the job. Hostsecure proposes what looks to me a more automated and streamlined approach to reviewing, categorising and removing inappropriate material from mission critical sites.
Think your organization could benefit from this?
