Where’s my iPhone 3GS? No Stock In The UK

I ordered 2 iPhone 3G S phones online last week.  I thought I’d give O2 a call today to see where they were and I was disappointed to learn that the iPhone 3G S was out of stock. I was told to call back tomorrow as they might have some news on stock.  Carphone Warehouse also don’t have any iPhone 3G S phones in stock, and are displaying the following statement on their website:

The iPhone 3GS is currently out of stock: Due to the phenomenal demand for the new iPhone 3GS, we’ve temporarily run out of stock online, over the phone and in our retail stores.”

I’m never sure if it’s a deliberate ploy by companies like Apple to limit supply at launch to make a product more desirable.  If not, then why can they never ensure there’s enough stock to meet initial demand.  Luckily I haven’t put my Sony Ericsson for sale on eBay yet, so at least I’ve still got a phone to use.

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