Is It Time To Start Blocking Firefox Users?

All views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, Connected Internet or its proprietor.

When you come to one of my websites you are absolutely welcome to not click any of the ad links. You are equally at liberty to not pay attention to the ads should you so choose. I will also make a promise to the user that the monetization of my sites will not be intrusive and will not draw undue attention to itself.

That said, if you block the ads on my site, pound sand. It’s practically like you are stealing from me.

I am sympathetic. There are websites that are so intrusive with their monetization that there is more advertising than content. Some sites you don’t dare move your mouse for fear of launching an inline ad link. I get it. I don’t like it any more than you guys do.

However, you don’t get the option to ignore monetization in the world. You get it on TV, radio and print media. You drive by it daily. You attend events in venues, whose very name is monetization, to see entertainment that is sponsored by a financial concern. People are wearing it. There is product placement on TV and in movies. There are ads in video games. It’s everywhere.

It shouldn’t surprise anyone that people use the internet to try to make a buck. Let me tell you where I’m coming from regarding ad blocking:

The ads on my site represent the only way I have to pay for my hosting costs. Also, while I do web design and writing because it’s an enjoyable pastime for me and my main pursuit is to add value to the internet, my time is valuable and I would like something back. There is absolutely nothing wrong or mercenary about that. I do not own a single domain whose sole purpose is to make money. Everything I do on the web is about the content. If I want to stick a banner and a couple of AdSense units on my page, who are you to block them?

Look, regarding the sites with advertising so intrusive it drove you to run an ad blocker, boycott them. Vote with the only thing that counts to a web site, your unique visit. Enough people do that and sites will change their ways.

As for the sites you visit whose content you enjoy and who don’t ram monetization down your throat, why not click an ad link now and then? It’s a way for you to show your appreciation for the service the web site is providing. It helps the site make money. It took you about half a second.

The title of this article was purposefully inflammatory so you would read on. I am not about to block Firefox users or tell anyone how to do so. I want every Firefox user out there to hit my web sites. I would also like a few of them to help me make a little money by voluntarily clicking ad links. If no one is seeing my ads I may have to reconsider whether I want to spend my family’s money and take my time away from my family to continue to contribute to the web.

So think about that before running ad blocking software. Instead maybe you should turn it off and just stop visiting the sites you can’t stomach without it.

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151 Responses to Is It Time To Start Blocking Firefox Users?

  1. Ciclos Formativos November 18, 2010 at 4:47 pm #


  2. AJ00200 December 30, 2010 at 10:20 pm #

    I must point out that I don’t see a donate button anywhere on this website. Before you go around complaining that people are blocking your ads, put up a donate button which won’t be blocked.
    I can understand how people who use ads to pay for their hosting feel about this, but most people really hate ads because:
    1) They add to page load time
    2) They are distracting
    3) As you mentioned, some sites go way overboard on them
    4) They are not looking to buy anything, so why even load the ads?
    5) For people who don’t have unlimited bandwidth, it adds to their Internet bill in the same way that you have to pay to host your website

    If I was a frequent visitor to your website, I would white-list your domain so ads would show up, but since I don’t, I am not going to load the address of your website into my browsers ram even day just so you can make a few cents.

    And lastly, by your logic, people who browser the Internet with browsers like Lynx (which is text-only), or have JavaScript disabled, or even people who don’t have flash installed are stealing money from you (or what if I wrote my own browser for the very purpose of blocking ads). Is it not our right to choose which browser we would like to use? You can block access to your website from certain browsers if you want, but you will also have to put up with the decreased overall views of your site which will, in the end, diminish your readership due to the lack of people linking to it.

  3. P-Powa! March 7, 2011 at 10:47 pm #

    U schould see a doctor mate! “-Who are we to block them” hahha i cant believe u got the balls to write all those nonsense,, “Who r u to command us?” or better said, WHO ARE YOU TO ASK US TO PAY U?? for real man, who are you,? i dont care if u work on your site for days months or years,, ITS YOUR PROBLEM”" dont forget that fact ! ..i didnt tell u to do anything, HAH I TELL U WHAT,, USE A “Surveys-Style-Technique” on ur index homepage :p but instead of an SURVEY put an AD hhahahahhahahaha fella u sniff too much,,, or god knows wht ure doing,, SEEK HELP MAAYN !!

  4. Michael Lankton October 7, 2009 at 10:35 pm #

    Like I said, I’m sympathetic, and in some cases I’m in the same boat. Watched a show on some high def cable channel with the wife and oldest last night and it seemed like for every 5 minutes of show there was 5 minutes of commercials.

    However, if you can’t stomach the price you have to pay to get something, do without. When I monetize a site I make sure the ads fit with the design of the page and display product that is appropriate for the content. Who’s to say you wouldn’t run across an ad on a hi-fi gear web site that wouldn’t lead you to a purchase?

    Is every web master taking the pains to make sure that the monetization is content-appropriate and flows with the design of the page? No, but they should. Monetization is as much a part of the page as the rest of the design.

    I understand that some will never see this issue from my perspective, and that’s fine. I have a position, I expressed it reasonably, and like the ads on my web sites, you are free to use it or not.

  5. Jane Q. Public October 7, 2009 at 11:23 pm #

    Actually, ad agencies have a VERY good idea of how well ads work. The problem here is that you are an intelligent individual, so they don’t work on YOU.

    Sadly, as long as they do work on other people (and they do), you are probably stuck in this world, just as I am. More power to you, and your ad blockers. Businesses should not be allowed to drive the few sane people in this world crazy.

  6. Everton Blair October 8, 2009 at 6:36 am #

    equally site owners could say they invited you to their website i.e. you are consuming their product on their rules and their terms!Personally I think if you don’t like the product, vote with your feet and mouse, but you shouldn’t be blocking ads.

  7. Brianary October 8, 2009 at 3:52 pm #

    That’s the problem with the “going to a website” metaphor. Some people think that’s how things really work.

  8. Brianary October 8, 2009 at 3:59 pm #

    What if I don’t have Flash installed, or I use an iPhone? If you have Flash ads, will you come to my house and hold me down while you install Flash on my machine? Am I “stealing” from you?

    What if I use a text-to-speech browser because I am blind?

    What if I use a text browser or OperaMini or a lightweight browser I made myself? Am I a freeloader or a pirate or a criminal for not viewing the site using the exact same browser you used to test it?

    Militant my-way-or-the-highway advertisers and designers don’t understand that print is dead, and that the whole reason the web uses a markup language rather than a formatting language is because the experience *inherently varies*.

    You are delusional if you think you can call your audience theives and consider that “reasonable”. “Is It Time To Start Blocking Firefox Users?” I encourage you to do so.

  9. Brianary October 8, 2009 at 5:37 pm #

    As I wait for the promised discussion of the points of the article from the author, I’d also like to point out that many employers use proxy servers to block ads.