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	<title>Comments on: Is The Internet&#8217;s Economic Model Sustainable?</title>
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		<title>By: ziwuxun123</title>
		<link>http://www.connectedinternet.co.uk/2009/10/13/is-the-internets-economic-model-sustainable/comment-page-1/#comment-175437</link>
		<dc:creator>ziwuxun123</dc:creator>
		<pubDate>Fri, 05 Mar 2010 22:55:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.connectedinternet.co.uk/?p=7039#comment-175437</guid>
		<description>NEW YORK, Aug 6 (Reuters) - Packaging and building products company Temple-Inland Inc. (TIN.N), which is under pressure from activist investor Carl Icahn, said on Monday that it would sell 1.55 million acres of timberland to Campbell Group Inc. for $2.38 billion &lt;br&gt;and then issue a $1.1 billion special &lt;a href=&quot;http://dividend.site:outletconverse.com&quot; rel=&quot;nofollow&quot;&gt;dividend.site:outletconverse.com&lt;/a&gt;&lt;br&gt;   The sale is part of a plan that Temple-Inland announced in February, which also includes spinning off two businesses, financial services and real estate. At that time, it had said it expected to return the majority of the proceeds from the sale to &lt;a href=&quot;http://shareholders.site:outletconverse.com&quot; rel=&quot;nofollow&quot;&gt;shareholders.site:outletconverse.com&lt;/a&gt;&lt;br&gt;   Icahn, which has a more than 8 percent stake in the company, at the beginning of the year began urging it to make changes, such as selling assets.&lt;br&gt;   Temple-Inland said it was on track to complete the reorganization by the end of the year, after which it would own only packaging and building products.&lt;br&gt;   The company said Campbell Group, a timberland investment management company in Portland, Oregon, would buy the land with installment notes, which will be pledged as collateral for a nonrecourse loan within 30 days of the sale.&lt;br&gt;    Temple-Inland then expects to use some of its expected $1.8 billion in sale proceeds to pay a special dividend estimated at $1.1 billion, or $10.25 per share. It will use the remaining $700 million to reduce debt. &lt;a href=&quot;http://site:outletconverse.com&quot; rel=&quot;nofollow&quot;&gt;site:outletconverse.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>NEW YORK, Aug 6 (Reuters) &#8211; Packaging and building products company Temple-Inland Inc. (TIN.N), which is under pressure from activist investor Carl Icahn, said on Monday that it would sell 1.55 million acres of timberland to Campbell Group Inc. for $2.38 billion <br />and then issue a $1.1 billion special <a href="http://dividend.site:outletconverse.com" rel="nofollow">dividend.site:outletconverse.com</a><br />   The sale is part of a plan that Temple-Inland announced in February, which also includes spinning off two businesses, financial services and real estate. At that time, it had said it expected to return the majority of the proceeds from the sale to <a href="http://shareholders.site:outletconverse.com" rel="nofollow">shareholders.site:outletconverse.com</a><br />   Icahn, which has a more than 8 percent stake in the company, at the beginning of the year began urging it to make changes, such as selling assets.<br />   Temple-Inland said it was on track to complete the reorganization by the end of the year, after which it would own only packaging and building products.<br />   The company said Campbell Group, a timberland investment management company in Portland, Oregon, would buy the land with installment notes, which will be pledged as collateral for a nonrecourse loan within 30 days of the sale.<br />    Temple-Inland then expects to use some of its expected $1.8 billion in sale proceeds to pay a special dividend estimated at $1.1 billion, or $10.25 per share. It will use the remaining $700 million to reduce debt. <a href="http://site:outletconverse.com" rel="nofollow">site:outletconverse.com</a></p>
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		<title>By: ziwuxun123</title>
		<link>http://www.connectedinternet.co.uk/2009/10/13/is-the-internets-economic-model-sustainable/comment-page-1/#comment-175438</link>
		<dc:creator>ziwuxun123</dc:creator>
		<pubDate>Fri, 05 Mar 2010 22:54:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.connectedinternet.co.uk/?p=7039#comment-175438</guid>
		<description>If the county were to &quot;lock up&quot; resource zoning and take away ag protection, &quot;you are saying residential development is the preferred land use.&quot; Carpenter said options two and three have no protection for oak forest or madrones, a concern raised by several speakers, some of whom were concerned about the impact of Sudden Oak &lt;a href=&quot;http://Death.site:diyfootwear.com&quot; rel=&quot;nofollow&quot;&gt;Death.site:diyfootwear.com&lt;/a&gt;&lt;br&gt;   Kelly Brown cited a letter to the CAC from Supervisor Mike Reilly refuting Carpenter&#039;s proposals. She said Director of Forestry Andrea Tuttle tells Reilly that without local land use protections, CDF has a hard time regulating &lt;a href=&quot;http://conversions.site:diyfootwear.com&quot; rel=&quot;nofollow&quot;&gt;conversions.site:diyfootwear.com&lt;/a&gt;&lt;br&gt;   René DeMonchy of Guerneville spoke for option three. &quot;Water is the issue that shines through,&quot; he said, adding that throughout the county water tables are dropping in direct proportion to the amount of vineyards created. The issue is the public good versus the benefit of a few owners. If it is a property right to cut down a forest and plant vineyards - or broccoli - DeMonchy said he&#039;s against it,&lt;br&gt; because forests maintain ground &lt;a href=&quot;http://water.site:diyfootwear.com&quot; rel=&quot;nofollow&quot;&gt;water.site:diyfootwear.com&lt;/a&gt;&lt;br&gt;&lt;br&gt;   He said he loves wine himself, and he believes that most people who don&#039;t like vineyard conversions are not against timber harvesting. &quot;But if it destroys watersheds, it is a problem,&quot; said DeMonchy. Our prosperous times now are based on water, he went on, and it is not in our best interests to convert a lush damp forest to what Chris Poehlmann calls a biological &lt;a href=&quot;http://desert.site:diyfootwear.com&quot; rel=&quot;nofollow&quot;&gt;desert.site:diyfootwear.com&lt;/a&gt;&lt;br&gt;&lt;br&gt;   A vineyard owner said he did the math and it will take hundreds of years to convert the forest at the current rate. He said development, not vineyards, causes wells to go dry. His vineyard has bugs, animals, and all kinds of diversity. He asked for the data on the biological desert idea. He was one of several speakers on both sides of the debate who cited land use in Europe. &lt;a href=&quot;http://site:diyfootwear.com&quot; rel=&quot;nofollow&quot;&gt;site:diyfootwear.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>If the county were to &#8220;lock up&#8221; resource zoning and take away ag protection, &#8220;you are saying residential development is the preferred land use.&#8221; Carpenter said options two and three have no protection for oak forest or madrones, a concern raised by several speakers, some of whom were concerned about the impact of Sudden Oak <a href="http://Death.site:diyfootwear.com" rel="nofollow">Death.site:diyfootwear.com</a><br />   Kelly Brown cited a letter to the CAC from Supervisor Mike Reilly refuting Carpenter&#39;s proposals. She said Director of Forestry Andrea Tuttle tells Reilly that without local land use protections, CDF has a hard time regulating <a href="http://conversions.site:diyfootwear.com" rel="nofollow">conversions.site:diyfootwear.com</a><br />   René DeMonchy of Guerneville spoke for option three. &#8220;Water is the issue that shines through,&#8221; he said, adding that throughout the county water tables are dropping in direct proportion to the amount of vineyards created. The issue is the public good versus the benefit of a few owners. If it is a property right to cut down a forest and plant vineyards &#8211; or broccoli &#8211; DeMonchy said he&#39;s against it,<br /> because forests maintain ground <a href="http://water.site:diyfootwear.com" rel="nofollow">water.site:diyfootwear.com</a></p>
<p>   He said he loves wine himself, and he believes that most people who don&#39;t like vineyard conversions are not against timber harvesting. &#8220;But if it destroys watersheds, it is a problem,&#8221; said DeMonchy. Our prosperous times now are based on water, he went on, and it is not in our best interests to convert a lush damp forest to what Chris Poehlmann calls a biological <a href="http://desert.site:diyfootwear.com" rel="nofollow">desert.site:diyfootwear.com</a></p>
<p>   A vineyard owner said he did the math and it will take hundreds of years to convert the forest at the current rate. He said development, not vineyards, causes wells to go dry. His vineyard has bugs, animals, and all kinds of diversity. He asked for the data on the biological desert idea. He was one of several speakers on both sides of the debate who cited land use in Europe. <a href="http://site:diyfootwear.com" rel="nofollow">site:diyfootwear.com</a></p>
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		<title>By: ziwuxun123</title>
		<link>http://www.connectedinternet.co.uk/2009/10/13/is-the-internets-economic-model-sustainable/comment-page-1/#comment-175439</link>
		<dc:creator>ziwuxun123</dc:creator>
		<pubDate>Fri, 05 Mar 2010 22:53:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.connectedinternet.co.uk/?p=7039#comment-175439</guid>
		<description>Timberland’s proven steady returns, low volatility and non-correlation with global stock prices make it an extremely attractive asset class - and one that should be leveraged as an inflation hedge during this time of uncertainty. For this year’s 6th Timberland Investment World Summit, IQPC has convened some of the most outstanding experts in the timberland space to lead discussions that accelerate understanding of this challenging, yet potentially lucrative investment. &lt;a href=&quot;http://site:bootsness.com&quot; rel=&quot;nofollow&quot;&gt;site:bootsness.com&lt;/a&gt;&lt;br&gt;    Senior executives from the entire timberlands value chain will be meeting to discuss critical themes including the changing global market, institutional timberland investment strategies and cashflow generation opportunities. Exciting innovations this year include the Pension &amp; Endowment Fund Think Tank and an Interactive roundtable discussion on key international timberland markets. Offering a strictly off-line and off the record discussion, the exclusive hour-long Pension &amp; Endowment Fund Think Tank is limited to participants from pension and endowment funds. Attendees are invited to bring a specific and current topic of interest or challenge to discuss with their peers, and can be related to portfolio optimization strategies, market timing, access strategies or risk management for timberland investments. &lt;a href=&quot;http://site:bootsness.com&quot; rel=&quot;nofollow&quot;&gt;site:bootsness.com&lt;/a&gt;&lt;br&gt;   The Global Investment Picture for Timberland interactive roundtable discussion serves as a forum for delegates to receive detailed information on the markets in which they are most interested. Key international timberland markets will include Argentina, Australia, Brazil, Canada, Chile, China, New Zealand, Nicaragua, Panama, Russia, South Africa and Uruguay. &lt;a href=&quot;http://site:bootsness.com&quot; rel=&quot;nofollow&quot;&gt;site:bootsness.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Timberland’s proven steady returns, low volatility and non-correlation with global stock prices make it an extremely attractive asset class &#8211; and one that should be leveraged as an inflation hedge during this time of uncertainty. For this year’s 6th Timberland Investment World Summit, IQPC has convened some of the most outstanding experts in the timberland space to lead discussions that accelerate understanding of this challenging, yet potentially lucrative investment. <a href="http://site:bootsness.com" rel="nofollow">site:bootsness.com</a><br />    Senior executives from the entire timberlands value chain will be meeting to discuss critical themes including the changing global market, institutional timberland investment strategies and cashflow generation opportunities. Exciting innovations this year include the Pension &#038; Endowment Fund Think Tank and an Interactive roundtable discussion on key international timberland markets. Offering a strictly off-line and off the record discussion, the exclusive hour-long Pension &#038; Endowment Fund Think Tank is limited to participants from pension and endowment funds. Attendees are invited to bring a specific and current topic of interest or challenge to discuss with their peers, and can be related to portfolio optimization strategies, market timing, access strategies or risk management for timberland investments. <a href="http://site:bootsness.com" rel="nofollow">site:bootsness.com</a><br />   The Global Investment Picture for Timberland interactive roundtable discussion serves as a forum for delegates to receive detailed information on the markets in which they are most interested. Key international timberland markets will include Argentina, Australia, Brazil, Canada, Chile, China, New Zealand, Nicaragua, Panama, Russia, South Africa and Uruguay. <a href="http://site:bootsness.com" rel="nofollow">site:bootsness.com</a></p>
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		<title>By: ziwuxun123</title>
		<link>http://www.connectedinternet.co.uk/2009/10/13/is-the-internets-economic-model-sustainable/comment-page-1/#comment-175440</link>
		<dc:creator>ziwuxun123</dc:creator>
		<pubDate>Fri, 05 Mar 2010 22:52:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.connectedinternet.co.uk/?p=7039#comment-175440</guid>
		<description>More celebrities are becoming more aware of the environment while turning their newfound passion into fashion. Wyclef Jean is no exception. The Grammy Award-winning musician, humanitarian and Goodwill Ambassador to Haiti announced his partnership &lt;br&gt;with footwear brand &lt;a href=&quot;http://Timberland.site:timberlandsbuy.com&quot; rel=&quot;nofollow&quot;&gt;Timberland.site:timberlandsbuy.com&lt;/a&gt;&lt;br&gt;   &lt;br&gt;   Jean introduced a 16-boot footwear collection and with every purchase of these boots, $2 will benefit the Yele Haiti Foundation, a grassroots movement he founded to support reforestation in his homeland, Haiti. In 2005, Jean founded Yele Haiti to build global awareness for Haiti and helping the country through education, sports, arts and environment &lt;a href=&quot;http://programs.site:timberlandsbuy.com&quot; rel=&quot;nofollow&quot;&gt;programs.site:timberlandsbuy.com&lt;/a&gt;&lt;br&gt;   Due to his background, Wyclef Jean is now one of six Earthkeeper Heroes within Timberland’s 2009 Earthkeepers program, which aims to catalyze a movement of environmental and social activists. This partnership will combine music, product, digital and social media, service events and concerts to motivate and inspire fans and consumers to take action in protecting the environment. Jean commented:&lt;br&gt;   “It is not common to find an agreement between an individual and a corporation with so many altruistic synergies. I am truly humbled and excited to begin our journey together. Timberland is not only a brand I have worn as long as I can remember, but now I feel I have gained a friend in Jeff [Swartz, Timberland&#039;s President and CEO] and the respect of what is beyond a brand. I have the utmost respect for what he and his company stand for not only in its legacies but in its future. I am looking forward to making change &lt;a href=&quot;http://together.%E2%80%9Dsite:timberlandsbuy.com&quot; rel=&quot;nofollow&quot;&gt;together.”site:timberlandsbuy.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>More celebrities are becoming more aware of the environment while turning their newfound passion into fashion. Wyclef Jean is no exception. The Grammy Award-winning musician, humanitarian and Goodwill Ambassador to Haiti announced his partnership <br />with footwear brand <a href="http://Timberland.site:timberlandsbuy.com" rel="nofollow">Timberland.site:timberlandsbuy.com</a></p>
<p>   Jean introduced a 16-boot footwear collection and with every purchase of these boots, $2 will benefit the Yele Haiti Foundation, a grassroots movement he founded to support reforestation in his homeland, Haiti. In 2005, Jean founded Yele Haiti to build global awareness for Haiti and helping the country through education, sports, arts and environment <a href="http://programs.site:timberlandsbuy.com" rel="nofollow">programs.site:timberlandsbuy.com</a><br />   Due to his background, Wyclef Jean is now one of six Earthkeeper Heroes within Timberland’s 2009 Earthkeepers program, which aims to catalyze a movement of environmental and social activists. This partnership will combine music, product, digital and social media, service events and concerts to motivate and inspire fans and consumers to take action in protecting the environment. Jean commented:<br />   “It is not common to find an agreement between an individual and a corporation with so many altruistic synergies. I am truly humbled and excited to begin our journey together. Timberland is not only a brand I have worn as long as I can remember, but now I feel I have gained a friend in Jeff [Swartz, Timberland&#39;s President and CEO] and the respect of what is beyond a brand. I have the utmost respect for what he and his company stand for not only in its legacies but in its future. I am looking forward to making change <a href="http://together.%E2%80%9Dsite:timberlandsbuy.com" rel="nofollow">together.”site:timberlandsbuy.com</a></p>
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		<title>By: Cadeaux</title>
		<link>http://www.connectedinternet.co.uk/2009/10/13/is-the-internets-economic-model-sustainable/comment-page-1/#comment-173062</link>
		<dc:creator>Cadeaux</dc:creator>
		<pubDate>Wed, 14 Oct 2009 17:27:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.connectedinternet.co.uk/?p=7039#comment-173062</guid>
		<description>The Internet&#039;s economic stimulus package are something like How do I get the rebate credit? How do I figure out the amount? How will the payment be made? Times have been tough for most of us this year and you are probably anxious to receive the rebate check if you are entitled to it.</description>
		<content:encoded><![CDATA[<p>The Internet&#39;s economic stimulus package are something like How do I get the rebate credit? How do I figure out the amount? How will the payment be made? Times have been tough for most of us this year and you are probably anxious to receive the rebate check if you are entitled to it.</p>
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		<title>By: Michael Lankton</title>
		<link>http://www.connectedinternet.co.uk/2009/10/13/is-the-internets-economic-model-sustainable/comment-page-1/#comment-173039</link>
		<dc:creator>Michael Lankton</dc:creator>
		<pubDate>Wed, 14 Oct 2009 06:47:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.connectedinternet.co.uk/?p=7039#comment-173039</guid>
		<description>Jen, we really appreciate comments like this, and we doubly appreciate your patronage. My personal feeling is that you are representative of the overwhelming majority of our audience: intelligent, reasonable and willing to participate in discussions regarding issues that we may have differing opinions on. The unreasonable faction is NOT the majority, they are simply the most vocal.&lt;br&gt;&lt;br&gt;Like I said in last week&#039;s discussion, different publishers have different needs when it comes to monetization. A site like &lt;a href=&quot;http://aventhusiast.com&quot; rel=&quot;nofollow&quot;&gt;AV Enthusiast&lt;/a&gt; can get away with a couple of private sponsors and a couple of AdSense units on the page, because the intention is to be a hi-fi news magazine, and because I am not depending on AV Enthusiast for my livelihood. Everton recently quit his day job. This is it for him. Whether or not he makes his mortgage payment this month depends on you guys. As a result he is using more monetization on the page to try to insure his ability to do so. &lt;br&gt;&lt;br&gt;Above all I hope you continue to enjoy the content we provide here at Connected Internet. You, the reader, are what gives the site real value, because without you we would just be hosting unread content.</description>
		<content:encoded><![CDATA[<p>Jen, we really appreciate comments like this, and we doubly appreciate your patronage. My personal feeling is that you are representative of the overwhelming majority of our audience: intelligent, reasonable and willing to participate in discussions regarding issues that we may have differing opinions on. The unreasonable faction is NOT the majority, they are simply the most vocal.</p>
<p>Like I said in last week&#39;s discussion, different publishers have different needs when it comes to monetization. A site like <a href="http://aventhusiast.com" rel="nofollow">AV Enthusiast</a> can get away with a couple of private sponsors and a couple of AdSense units on the page, because the intention is to be a hi-fi news magazine, and because I am not depending on AV Enthusiast for my livelihood. Everton recently quit his day job. This is it for him. Whether or not he makes his mortgage payment this month depends on you guys. As a result he is using more monetization on the page to try to insure his ability to do so. </p>
<p>Above all I hope you continue to enjoy the content we provide here at Connected Internet. You, the reader, are what gives the site real value, because without you we would just be hosting unread content.</p>
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		<title>By: gershwinrocks</title>
		<link>http://www.connectedinternet.co.uk/2009/10/13/is-the-internets-economic-model-sustainable/comment-page-1/#comment-173037</link>
		<dc:creator>gershwinrocks</dc:creator>
		<pubDate>Wed, 14 Oct 2009 05:17:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.connectedinternet.co.uk/?p=7039#comment-173037</guid>
		<description>I&#039;m just a user of the internet. I work in technology, but I don&#039;t have enough knowledge to qualify as a pure geek, so my comments come as an above average, probably, user.&lt;br&gt;I hear you say you need to make some cash to keep your site going, and to continue to offer content, and I approve of capitalism, so I approve of your desire to make some cash.&lt;br&gt;Here are a couple of thoughts I have on this.&lt;br&gt;Firstly, I think you&#039;re wrong, yes, we CAN avoid monetization, (more properly called INTRUSIVE ADVERTISING in the context of your article),..I do it everyday, and it is my right to do so.  I have a DVR, and I haven&#039;t watched a commercial in years on the tele.  When a couple of my magazines became more wrought with crappy ads then content, I cancelled my subscriptions, and I am about to do so again if one of my long time favorites doesn&#039;t decide to pull back from excessive, unrelated ads.&lt;br&gt;Monetization, I think, is not the issue, it is advertising placed so intrusively that the average user is tricked or stumbles into launching a new browser filled with complete crap, which they ABSOLUTELY would NEVER buy, because the advertiser TRICKED them into going their, and therefore, the user does NOT trust them, and would not take anything from someone they now perceive as sneaky and untrustworthy.&lt;br&gt;I&#039;ve gotten many a call from a couple of older friends and family that became distressed and confused from this assault, and as they try to close the browser, they are again assaulted with scripts until they feel quite violated. &lt;br&gt;A big screen of breasts and promises for more porno attacked my 79 year old mother last year, and I have her browser absolutely loaded down so that will never happen again.&lt;br&gt;You say, also, to not visit those sites that are so intrusive. I guess that works if you never visit a new site, or you don&#039;t wish to view content from a site that has an owner who has too many advertisers, but great content or services.&lt;br&gt;This is a new age for advertisers, in my opinion. Sneaking advertising upon us no longer works. It is a world filled with wiser customers. &lt;br&gt;When I watch House MD on the FOX site, I watch the first few commercials, and make it a point to click on something, at least once. I do the same on ABC, and CBS, who offer content I want, and commercials for products and sites I don&#039;t have to be afraid of clicking on. I show my appreciation by wasting a few minutes. I&#039;m not the only one I know who does the same thing.&lt;br&gt;I donate a few dollars to the sites that ask me to, who provide content that I enjoy.&lt;br&gt;I watch a commercial or read an add if I am asked politely to do so. Why wouldn&#039;t I?&lt;br&gt;Sure there are a few who couldn&#039;t give a damn, and expect everything for free, but I&#039;m sorry, if you so much think that represents the majority of us, and so try to attack ALL of us, YOU need to reevaluate your view of humanity.&lt;br&gt;Go ahead, I dare you to create something on your site that says, &quot;If you don&#039;t mind, would you take a look at this advertising if you like this site, and want to help me keep it going? I can&#039;t do it without advertising, and I&#039;d really appreciate your 30 seconds. THANKS!&quot;&lt;br&gt;NOW THAT&#039;S what&#039;s going to make most of us click on the damn links, and help you keep your site going, not intrusive crap that scares us to death, and makes us feel like we&#039;re going out in a mine field.&lt;br&gt;I understand that you think your site&#039;s advertising is tasteful, but unfortunately, because so many others, aren&#039;t, and the adblockers are not sophisticated enough to tell the difference, yet, add ons like noscript, which I&#039;ve put on all my family&#039;s computers, and suggested to a hundred people, and will continue to recommend whole-heartedly, force you to find a different way to communicate your need for your visitors to view ads.&lt;br&gt;That&#039;s the reality. The burden is no longer on us to dodge crap every few seconds thanks to these addons, the burden is on all of you, the site owners to find a more sophisticated approach.&lt;br&gt;Perhaps it is true that only a small percentage of users have these adblockers installed, but if I am any indication, that number is going to increase exponentially, because in the hundreds of people I meet and chat about tech stuff with every month, not a one leaves without my recommendation that they install adblocking software, and I hope they feel the same responsibility to pass on the information to all the people they meet.&lt;br&gt;Somewhere along the way, the scum advertisers have taken over the internet, and the time has come for the user to take back power. &lt;br&gt;It is a necessary evil in this process that the tasteful site owners must also adjust, but as you were so quick to point out..monetazation as you called it, can not be avoided, and the biggest part of that is giving the customer what they want in the way they want it, or they will no longer GIVE you their business.&lt;br&gt;Good Luck, and I truly hope you survive what unscrupulous advertisers have created for you to deal with.&lt;br&gt;Jen</description>
		<content:encoded><![CDATA[<p>I&#39;m just a user of the internet. I work in technology, but I don&#39;t have enough knowledge to qualify as a pure geek, so my comments come as an above average, probably, user.<br />I hear you say you need to make some cash to keep your site going, and to continue to offer content, and I approve of capitalism, so I approve of your desire to make some cash.<br />Here are a couple of thoughts I have on this.<br />Firstly, I think you&#39;re wrong, yes, we CAN avoid monetization, (more properly called INTRUSIVE ADVERTISING in the context of your article),..I do it everyday, and it is my right to do so.  I have a DVR, and I haven&#39;t watched a commercial in years on the tele.  When a couple of my magazines became more wrought with crappy ads then content, I cancelled my subscriptions, and I am about to do so again if one of my long time favorites doesn&#39;t decide to pull back from excessive, unrelated ads.<br />Monetization, I think, is not the issue, it is advertising placed so intrusively that the average user is tricked or stumbles into launching a new browser filled with complete crap, which they ABSOLUTELY would NEVER buy, because the advertiser TRICKED them into going their, and therefore, the user does NOT trust them, and would not take anything from someone they now perceive as sneaky and untrustworthy.<br />I&#39;ve gotten many a call from a couple of older friends and family that became distressed and confused from this assault, and as they try to close the browser, they are again assaulted with scripts until they feel quite violated. <br />A big screen of breasts and promises for more porno attacked my 79 year old mother last year, and I have her browser absolutely loaded down so that will never happen again.<br />You say, also, to not visit those sites that are so intrusive. I guess that works if you never visit a new site, or you don&#39;t wish to view content from a site that has an owner who has too many advertisers, but great content or services.<br />This is a new age for advertisers, in my opinion. Sneaking advertising upon us no longer works. It is a world filled with wiser customers. <br />When I watch House MD on the FOX site, I watch the first few commercials, and make it a point to click on something, at least once. I do the same on ABC, and CBS, who offer content I want, and commercials for products and sites I don&#39;t have to be afraid of clicking on. I show my appreciation by wasting a few minutes. I&#39;m not the only one I know who does the same thing.<br />I donate a few dollars to the sites that ask me to, who provide content that I enjoy.<br />I watch a commercial or read an add if I am asked politely to do so. Why wouldn&#39;t I?<br />Sure there are a few who couldn&#39;t give a damn, and expect everything for free, but I&#39;m sorry, if you so much think that represents the majority of us, and so try to attack ALL of us, YOU need to reevaluate your view of humanity.<br />Go ahead, I dare you to create something on your site that says, &#8220;If you don&#39;t mind, would you take a look at this advertising if you like this site, and want to help me keep it going? I can&#39;t do it without advertising, and I&#39;d really appreciate your 30 seconds. THANKS!&#8221;<br />NOW THAT&#39;S what&#39;s going to make most of us click on the damn links, and help you keep your site going, not intrusive crap that scares us to death, and makes us feel like we&#39;re going out in a mine field.<br />I understand that you think your site&#39;s advertising is tasteful, but unfortunately, because so many others, aren&#39;t, and the adblockers are not sophisticated enough to tell the difference, yet, add ons like noscript, which I&#39;ve put on all my family&#39;s computers, and suggested to a hundred people, and will continue to recommend whole-heartedly, force you to find a different way to communicate your need for your visitors to view ads.<br />That&#39;s the reality. The burden is no longer on us to dodge crap every few seconds thanks to these addons, the burden is on all of you, the site owners to find a more sophisticated approach.<br />Perhaps it is true that only a small percentage of users have these adblockers installed, but if I am any indication, that number is going to increase exponentially, because in the hundreds of people I meet and chat about tech stuff with every month, not a one leaves without my recommendation that they install adblocking software, and I hope they feel the same responsibility to pass on the information to all the people they meet.<br />Somewhere along the way, the scum advertisers have taken over the internet, and the time has come for the user to take back power. <br />It is a necessary evil in this process that the tasteful site owners must also adjust, but as you were so quick to point out..monetazation as you called it, can not be avoided, and the biggest part of that is giving the customer what they want in the way they want it, or they will no longer GIVE you their business.<br />Good Luck, and I truly hope you survive what unscrupulous advertisers have created for you to deal with.<br />Jen</p>
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