Be a JohnChow Overnight

My friends are overstressed. Last week one of of my banker friends threw up her hands and said, “How do I get out of the rat race? How do I make money in my pajamas like those people who blog when they feel like it”?”

I sympathize. There is nothing like being your own boss and holding office with nothing but a laptop and wireless connection. Running to the beck and call of a grizzly boss isn’t the way to live. But it’s the surest way to get silver hair if that’s your fancy.

So how does one become a monstrously popular blogger?

Jane, the frazzled banker, scrutinized the  popular blogs (including this one) for an insight into their secret. Her effort was in vain. She couldn’t find any that truly set them apart. All she knew was that they wrote well and had a following.

For Jane, and others aspiring to be popular bloggers, one thing should be made clear right now: there is no secret technique in blogging save for one. Bloggers must simply write about their fancy and be well informed about it.

The best blogs on the web are tightly niched. They focus on only one subject and they contain various takes on the topic. People with an interest in the subject keep coming back for fresh perspectives. That’s what drives the income. The more people there are, the higher the chances the blog will earn advertising revenue.

A great blogger doesn’t have to be an expert on the topic. He merely must know a little more on the subject and he must write it with a passion. This won’t be a problem if the blogger builds his site around ideas he already gossips about. Blogging would then be an electronic version of gossip!

It’s really easy to begin.

One of my passions was airsoft. I built a niche blog on airsoft simply by buying a For Dummies Guide on Airsoft and pouring over my piles of airsoft mag.  From that I literally had a treasure trove of tips, tricks and techniques to share on the wargame. People loved it and kept coming back such that airsoft companies offered advertising bids.

Want to break the shackles of work? Pick a topic, any topic. Make sure you love it and and can write about it. Then start a blog!

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