Samsung Joins SmartPhone Platform War, Unveils Bada

Jonathan Lovelock | Nov 13, 2009 | View Comments

bada-by-samsung The second largest cell phone maker of the world, Samsung Electronics unveiled a plan to offer its own smart phone OS platform to developers in a recent move. The new platform has been named ‘Bada’ and with it Samsung hopes to consolidate its stronghold in the fast growing smart phone market, hitherto dominated by the likes of Apple and RIM. The Korea based consumer Electronics giant has improved its global position in the mobile phone market in the recent years and currently it is positioned just after Nokia in the global market.

In Korean language the word ‘Bada‘ stands for ocean. It is said to be based on a Linux core and may be released next month with a SDK meant for mobile application developers. Samsung has plans to introduce smart phones based on this platform in the next year. It seems that Samsung will follow in the footsteps of Apple and RIM by limiting the use of Bada for its own upcoming series of phones.

As of now, the smart phones from the stable of Samsung run mostly on Windows Mobile and Symbian OS. While last year’s Omnia was based on Windows mobile, its successor named Omnia HD shipped with Symbian OS. This coincided with Sony Ericsson replacing Windows Mobile driven Xperia with the recently launched Xperia Rachel X10 that runs on a modified Symbian core. According to Samsung, the Bada platform will offer the mobile application developers a friendly and customizable platform to work upon. As a result, the users will get unprecedented freedom and limitless entertainment choices in the next generation Samsung smart phones.