Google, in my book, implements the best possible ad system for both publishers and advertisers. The company’s ad units are catchy, concise, and without need for extra compulsion, actually inspires clicks.
Clicks mean revenue. Revenue creates incentive for web publishers like you and me. It is one reason that many sites go all out implementing adsense, with a typical blog page flaunting three ad units and 2 link units. Google definitely made waves and became the favorite of many. It’s no wonder that now, Clickbank shadowed the popular adsense format.
In the past, clickbank affiliate links afforded only one mode of implementation, that is, planting a static link on a webpage pointing at a clickbank endorsed product. It wasn’t fancy, but it got the job done. A well made review page impregnated with such links easily led to purchases that channeled commissions.
Now, clickbank allows publishers to place automatic code that updates in real time along thematic content. This lets the publisher clickbank plug code the same way he plugs adsense code- and sit back for commissions.
Here’s what the new clickbank hoplinks look like:
Notice how it mimics the adsense ad units? Not only are the ads fully customizable, they constantly change depending on the current products on clickbank’s rosters.
I’ve implemented the clickbank ads on several sites (after confirming with Google that they don’t violate Adsense TOS) and am happy to report that these ads inspire a lot of hops- to the tune of almost 300 hops a day on just one site! If hops paid a dollar a piece, that would be a lot of money. Too bad clickbank isn’t pay per click though. Commissions are pay per action.
You must be wondering about the bottomline. Does it make publishers money? I’ll leave you to discover. Go experiment! You may just be delighted.
