A new television network featuring 24-7 three-dimensional content will be coming to your home in 2011. The venture is backed by Discovery Communications, owners of the Discovery Channel and its family of networks, Sony, and Imax.
The 3 companies are set to hold an equal share in the venture and hope to become industry leaders in the 3D Home Market. They hope to help drive ” Consumer Adoption Of 3D televisions ” When it launches, the network will be available only in the United States, but the companies did say they would explore international opportunities in the future.
We haven’t heard a name for the network yet but they have said that they will be supplying
“content from genres that are most appealing in 3D, including natural history, space, exploration, adventure, engineering, science and technology, motion pictures and children’s programming from Discovery, Sony Pictures Entertainment, Imax, and other third-party providers.”
Sony will be taking care of advertising sales and work with the industry to license television rights “to current and future 3D feature films, music-related 3D content, and game-related 3D content.” Discovery will oversee network and television rights and Imax will “license television rights to future 3D films, [engage in] promotion through its owned-and-operated movie theaters across the U.S., and [offer] a suite of proprietary and patented image enhancement and 3D technologies.”
The financial terms of the deal haven’t been disclosed but assuming that regulatory approval is secured, the network should go live in 2011.
ESPN have also announced a 3D television network coming to homes in June this year. ESPN 3D, the channel will deliver more than 85 live sporting events in 3D. It won’t run reruns, so the channel will be dark when no current sporting event are being aired. The USA Today says ESPN 3D will broadcast the Summer X Games, NBA events, as well as college basketball and football games.
So as long as you have a 3D capable TV and a pair of 3D glasses for everyone in the family you can watch these 3D channels. But thats where the problem is, how many people do you know who actually have 3D capable TV’s?
Let us know in the comments
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