It seems all the doom and gloom we’ve been experiencing for the last 12 months may finally be starting to turn around for us. Due to the economic downturn, the gaming industry was seeing massive decreases in its sales, but now it seems things are starting to turn around for the better.
December was the industry’s “Best Ever” month for consoles sales, even better than December of 2008. This news came from the NPD Groups retail data, which saw an increase in all categories apart from game software. This department saw a drop of 7% from $2.8 to $2.2 billion compared to last year.
“The video game industry experienced its biggest sales month ever, besting last December by 4%,”
Said NPD analyst Anita Frazier in a press statement. Understandably this one month record wasn’t enough to make up for the drop in sales for the previous 11 months and the industry was still 8 points down, or $19.7 billion compared to last year’s $21.4 billion, but at least it’s not as bad as we had feared.
“The big sales [in December], particularly on the hardware front, [are] a positive move for the industry headed into what will hopefully be a recovery year in 2010.”
There is even better news for Nintendo, the Wii had been experiencing a rapid decline in sales over the last few months but December showed a big turn around for the console. Last December the Wii sold 2.15 million units. This December it sold nearly double that, racking up an astonishing 3.81 million in unit sales, the system’s biggest month to date and a new record at that.
The Nintendo DS also saw a slight increase on sales compared to last years, it sold 270,000 more units than it did last year ( 3.04 million )
Sony’s PS3 also set its own records, breaking a million sales units for the first time since its release, putting it ahead of Microsofts Xbox 360 by 50,000 units. Sony’s PS2 was known for being a best seller for Sony and actually sold more units than the PS3 when it was released, however according to NPD, the PS3 has now outsold the PS2 by over 9 million units in the first 50 months in the market.
3.81m – Wii
3.31m – Nintendo DS
1.36m – PlayStation 3
1.31m – Xbox 360
655k – PSP
333k – PlayStation 2
These console sales are very promising for the industry and the overall global economy, and is just another sign that the worlds economy is starting to pull itself together and begin the path to recovery. The software market should expect to see a boost in its sales now, with an increased number of hardware platforms out there and there are several great titles coming up this year.
Here’s hoping 2010 is the year of recovery for us all.