Microsoft and MTV Partner Ship for the E3 Expo 2010

MTV Networks announced last week a programming partnership with Microsoft Corp. for the Electronic Entertainment Expo 2010 (E3 Expo 2010), the video game industry’s leading trade show.

In this arrangement only MTV Networks will take viewers inside the controller-free games provided with Project Natal. The show will feature a live performance created by Cirque du Soleil showing the Xbox 360 experience and demonstrating how Project Natal works.

With Project Natal, a gaming program, there is no controller. The gamer is the controller. According to the Project Natal website if you “see a ball? Kick it, hit it, trap it or catch it. If you know how to move your hands, shake your hips or speak you and your friends can jump into the fun — the only experience needed is life experience.”

Project Natal is a new Microsoft product and MTV Networks will be the partner to bring this event from Xbox and Cirque du Soleil to its viewers and gamers all across the country. Cirque du Soleil is a Montreal based entertainment company.

SPIKE TV, home to the SPIKE Video Game Awards, will be the broadcast home for the Xbox 360 E3 Media Briefing. This show is set to air live and commercial-free in HDTV on Monday, June 14, at 1:30 p.m. EDT.

Project Natal

MTV Networks’ will provide live, high-definition video streams on the Internet of both the Xbox 360 Media Briefing and the Project Natal demonstration.  GameTrailers will also present exclusive live pre- and post-shows for the Xbox 360 Media Briefing on June 14 with additional video game world premieres and announcements.

Xbox 360 is a video game and entertainment system. But it is also home to one of the best and broadest library of games, and a streaming library of thousands of movies and TV shows in 1080p HD. It also has millions of songs connected to the television.

Source: Microsoft

Project Natal

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