Microsoft wants to own Gaming

In an announcement that will come as no surprise to anyone, Microsoft Games Studios’ General manager Dave Luehmann has said that the company should be putting more resources into Games for Windows Live.  NeoWin has reported that he think’s it’s Microsoft’s responsibility to “lead the way” with PC gaming.

This fits entirely consistently into the company’s current plans for the Xbox and Windows Phone 7 platforms.  They will be making a big push towards mobile gaming with the integration of the Xbox Live platform into their new smartphone OS.  It’s only a matter of time before that gaming integration, something that was promised with the launch of Windows 7 but has yet failed to materialise, comes to the PC as well.

The “Games for Windows” moniker has not been entirely successful.  It was introduced with Windows Vista as a way to help reassure consumers not only that a game would run happily under Windows but that it would also integrate seamlessly into the new Games panel in the OS.  This can make it easy to control settings, change parental control options and update the game.

Sadly the main reason for this failure was probably Windows Vista itself which was far from a gaming platform and shunned by almost all hard-core gamers.

In the interview, Leuhmann said “There’s been a fair bit of criticism aimed at Microsoft that we were spending a lot of our focus on console, and we need to be putting resources behind PC as well. Other companies should look to Microsoft for leadership, but I’m not sure they do. It is our job to lead the way on PC. And in some ways we are doing that and in other ways we are not. So we need to step up.”

It will be interesting to see what happens going forward and how and if the Games for Windows Live and Xbox Live services integrate in the future.

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335 Responses to Microsoft wants to own Gaming

  1. Seb September 28, 2010 at 1:34 am #

    It is integrated already but does need to be pushed and made standard in more AAA titles. The trouble atm is the PC market is too fragmented. Hopefully they actually put some actual clout behind making it the preeminent platform for Windows games.

  2. Jose22 September 20, 2011 at 10:01 pm #

    This announcement is a result of an earlier fail comment,

    “Microsoft: Hardly anyone plays first-person shooters on the PC”   Yes there are a majority of players on the console, but the true Hardcore gamers are on the PC. Let the PC Gamers go up 1 on 1 with the console gamers, then you have permission to talk.

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