There’s been huge amounts of speculation about exactly when Microsoft would officially unveil Windows Phone 7 but now we finally have the date. At a pre-announced event in New York City on October 11th, the company has said this will be the launch date after all.
Several technology bloggers, including Paul Thurrott, had said that October 11th wouldn’t be the date as Microsoft had an event in New York this time every year. People after this began talking about October 25th.
The event will be held at the Microsoft Technology Center and kick off at 3pm EST. There will be a five minute keynote, a 20 minute presentation on the new smartphone OS and finally an hour of practical demonstrations and Q&As with staff from T-Mobile.
This is a very exciting launch for Microsoft and for phone consumers and it’s guaranteed to reinvigorate the smartphone market, giving both Apple and Google something to worry about at the same time. What will make it harder for Apple and Google in the run up to the all important Christmas sales period is the reported $1bn that Microsoft are throwing at promoting Windows Phone 7 worldwide.
It will be interesting to see how the new OS is received by the press and how well the launch goes as smartphone manufacturers have yet to officially announce any products and negotiations with carriers are still ongoing.