Twitter has gone from nothing to one of the worlds biggest websites and social networking platforms in just over a year, it’s quite impressive and fair play to them, it’s still going strong. At a recent NewTeeVee conference Robin Sloan of Twitter talked about Twitter and also the role it’s playing with TV.
He started off by letting us know that Twitter get’s approximately 90 Million tweets per day, that’s an incredible 1000 + a second! And apparently many of them are TV related as well, he even called Twitter the new EPG (electronic program guide) Twitters peak times are happening during real-time broadcast TV events. He elaborates on this point
“We’ve been talking about ‘interactive TV’ for 20 years, waiting for the magic box or platform to finally emerge. But maybe Twitter is actually the platform for interactive TV? It’s simple, increasingly ubiquitous, works on any platform… and everybody’s already using it to talk about TV.”
He has a valid point, Twitter has become the chat platform for TV, the social side, no more do people actually have to text or call in to shows, they can just tweet there opinions. Sloan gave us some examples of how Twitter is being used now on TV.
Shows like “LIFE” on the Discovery Channel prompts people to go and tweet out their own discoveries using the #mydiscovery hashtag. He called this “Synchronous show tweeting” He also noted that the cast of Jersey Shore were also tweeting during the recent series which provides a running commentary for the shows.
Twitter also played a prominent part in this years VMA awards with Justin Bieber playing host for the online chat room mainly fueled by Twitter. As a result, this years twitter fueled VMA’s raked in an impressive 11 million viewers, MTV’s largest numbers since 2002.
So twitter is playing a huge part in our lives and seems to be part of everything now a days. I think it would be great if we started to see it integrated more and more into TV’s as well, enhancing the whole user experience.