Google announced that it was changing some of its search algorithms to reduce the rankings of content farm products.
What Do content Farms Do?
Like most websites, content farms have a main goal, which is to generate revenue, and some do it with advertisements. So a content farm, is a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines.
The articles in content farms often get information from other sources, which can lead to copyright disputes over copyright infringement. They are written people who are not specialists in the area. On the other hand the advocates of the content farms claim that from a business perspective, it is better to look for some expertise, which can be developed one article at a time. Traditional journalism, they claim is inefficient because stories are chosen by a small group of people that frequently have similar experiences and outlooks. (That in fact is the claim by most conservative commentators, that the mainstream media is too narrowly focused with the same ideas and perspectives.)
Content farms often commission their writers’ work based on analysis of search engine queries that proponents represent as “true market demand”, a feature that traditional journalism lacks.
Google launched a big algorithmic improvement to ranking, which will impact just under 12 percent of queries. Google raised the awareness level with this change. Because, according to Google, this update is “designed to reduce rankings for low-quality sites–sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites–sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
The end result is that splashy articles, that don’t have sufficient content will not appear at the top of the rankings.
Image: Business Insider