As social networks go, Facebook and Twitter are dominant. MySpace, which once was a dominant social network site, may be on the verge of collapsing.
Consider that in one month MySpace lost 10 million registered users. That right, 10 million. According to comScore figures, MySpace lost that number between January and February of this year, going from 73 million to 63 million in a matter of four weeks. Facebook on the other hand now has 30 million registered users in the UK.
What is MySpace?
MySpace is a free online community composed of personal profiles aimed at young people. Well, instead of directly competing with FaceBook, MySpace executives decided to make a change about what the site was about. Instead of a social network, it became a social entertainment destination site. The site is pinning its hopes of renewed success with a return to its music and content roots.
Originally MySpace was a social networking website with headquarters are in Beverly Hills, California. Its immediate owner, News Corp. Digital Media, is owned by News Corporation. However, over the course of the last two years, Facebook has grown and attracted many users, but MySpace failed to adjust to the competition.
So What Happened? A Troubling Survey
But the main problem may have been self induced and it involves a profile. MySpace members may choose to fill out an initial survey, which asks such questions as whether the member has ever had sex, skinny-dipped, smoked, drunk alcohol, or taken drugs. For some strange reason, the MySpace administrators readily believed the members who post their profiles to MySpace expect them to be read only by kids their own age. Somehow, the often suggestive answers are supposed to be typical of teenage bravado. But the profiles provide a hunting ground where potential predators can choose, stalk and befriend victims … sight unseen. So with this plethora of personal information, a predator can easily manipulate the potential victim into a false sense of security and familiarity while misrepresenting himself entirely through his own false profile. Though forbidden by MySpace, you cannot prevent false profiles from being planted within the framework. And unfortunately there have been reports of predators finding children.
So now, with this problem set, coupled with the growth of Facebook, people are reluctant to use MySpace as their social network vehicle. And News Corp is actively trying ways to cut costs, and sell MySpace.
Source: The Telegraph