The Arrival of the Blackberry Playbook

This week, Blackberry via Research in Motion(RIM) released the Playbook tablet. While not a game breaker, it caught the attention of a lot of buyers.

A team of investigators found a range of responses from light sales to 11 percent of the stores sold out, with the overall consensus of an estimate of 50,000 units sold on opening day this past Tuesday, which included presales.

Best Buy’s online inventory tool showed that the 16GB version of the PlayBook was unavailable at 13 percent of the stores, the 32GB edition unavailable at 87 percent, and the 64GB model unavailable at 91 percent. These figures have to be read carefully because they don’t indicate how many units of each model were initially in stock before the sales began.

Overall, analysts expects RIM to ship about 500,000 PlayBook tablets during its first fiscal quarter, ending in May. Still the problem with the Playbook is one of perception because people don’t know that it is supposed to be a competitor to the iPad.  So you’re probably wondering. Why bother? Apple’s iPad table is the dominant one in the market and an attempt to compete with it is not going to work unless there are other partners in the mix.

Which then brings us to Cisco and Amazon.

It has been suggested that RIM might up its marketing chances if it teamed up with other partners to make a dent in that tablet market. Cisco has been suggested because it is a dominant hardware player. Sure they know routers and switches and phone systems, but they could be a source of hardware innovation. And Amazon is a dominant market oriented enterprise. See the connection? Among all three players they could conceivably add a measure of innovation that could take tablet sales to a new level. It won’t be easy or quick. Both Apple and Google are dominant players in that market, without looking to slow down any time soon.

Source: Tech Broiler

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