You’ve probably read this headline and are now slightly puzzled… I know I was when I first discovered the story. Let me break it down for you. On April 23rd, 10,539 Xbox Live members created history, setting a new Guinness World Record.
The record? The largest number of participants in a simultaneous online 100m sprint, achieved by users during the Xbox Nations Free Live Weekend on April 23rd. Members were sent a challenge inviting them to “Play for their Nation” and thousands of competitors gathered at 11am (PST) or 6pm (BST) to take part.
This isn’t the only record the Kinect has managed to break. Back in March it managed to grab the Guinness World Record as the fasted selling consumer electronic device, selling an incredible 10 million units since it launched in November.
To help promote the event, Microsoft recruited many of England’s 2012 Olympic hopefuls. They included Cricketer Graeme Swann, Winter Olympics Gold medalist Amy Williams, Olympic gymnast Louis Smith and professional Table Tennis Player, Darius Knight. Knight somehow managed to run the 100 meters in an incredible virtual time of 9.20 seconds! That’s faster than the current world record held by Usain Bolt at 9.58 seconds. His fellow team mates coming with 9.33 seconds by Amy Williams, 10.45 seconds by Louis Smith and 10.60 seconds by Graeme Swann.
Stephen McGill, Director of Xbox and Entertainment for Microsoft’s Retail Sales and Marketing Division, UK & IR said
“We’re thrilled to hold a Guinness World Record title for the largest online 100 metre sprint! Breaking a Guinness World Record is such a massive milestone and we’re pleased that we had the chance to do this in partnership with the Xbox LIVE community, following our record breaking launch of Kinect, which was named the Fastest Selling Consumer Electronics Device by Guinness as well.”