Archive for Everton

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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SUMo: Free Software Update Manager

I can’t remember the name of the service, but one of my favourite apps in the past was an update manager that CNET used to offer back in 1998 when I first started using the internet. I think CNET removed the app as they had concerns that they might be inadvertently encouraging users [...]

19Feb2008 | Everton | 2 comments | Continued
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WordPress SEO Whitepaper

Out of the box WordPress is pretty search engine friendly and doesn’t need a lot of work to be Search Engine Optimised. however, there are still steps that can be taken to increase the SEO of your blog.
Carrie Hill and Mary Bowling have taken the time to pull together in one place many of [...]

19Feb2008 | Everton | 9 comments | Continued
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How To Increase Your Adsense CTR by 1% With One Simple Change

Although my performance has dipped over the last couple of months, Google Adsense still remains my number one source of blogging revenue. I’ve spent a lot of time tweaking my ad positions to find the optimal positions, adding section targetting and making the most of smart pricing to maximise my earnings and I thought [...]

17Feb2008 | Everton | 18 comments | Continued
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Blog Housekeeping: Wanted! A Expert WordPress/Server Optimiser

I’ve recently been considering going shopping for a new dedicated server. I moved my sites to a dedicated server one year ago which solved my performance issues. However, over the last year or so the site has slowed down noticeably so I’ve decided it’s time to make some changes.
Rather than buying a more [...]

16Feb2008 | Everton | 5 comments | Continued
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Need More Responses For The Site Survey

I recently joined a new ad network, and while they are profiling my site they are displaying a survey link.  Until I have 200 responses, I won’t be eligible for any targeted campaigns.  If you have a few mins, can you please help by taking the survey.  I will share the results will all readers.  [...]

15Feb2008 | Everton | 6 comments | Continued
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UK ISPs Sign Joint Targeted Ads Deal

Three of the UK’s largest ISPs made a major joint announcement yesterday that didn’t seem to cause as many ripples as I expected, as I thought more sites would pick up on the potential privacy issues.
BT, Virgin Media and Talk Talk announced that they had signed exclusive deals with advertising technology company Phorm to use [...]

15Feb2008 | Everton | 2 comments | Continued
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KeepVault Unlimited Backup Solution For Windows Home Server

I’m a big fan of my Windows Home Server. Being able to access all my files located centrally on one box that I can easily access with other PCs in and out of the home, as well as having a good local backup solution has been amazing.
However, the backup system is not foolproof and [...]

15Feb2008 | Everton | 0 comments | Continued
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Please Take The Site Survey

One of the new ad networks I’m trying out, Burst Media, has a nifty little site survey tool to assist in targeting ads more efficiently.  If you have two mins can you please take the survey as I get access to the results, which could prove to be interesting.
Take The Survey

13Feb2008 | Everton | 4 comments | Continued
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Top Ten Valentines Ringtones

Remember Singtones? Well, they’ve pulled together a list of the top ten Valentine’s Day love songs using download data from the busiest week of Singtones’ year, as people across the UK record themselves singing love songs and send them to their lover’s mobile phone as a unique Valentine’s Day message.
I’m quite surprised that the [...]

13Feb2008 | Everton | 2 comments | Continued
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Does Your Blog Have A Privacy Policy?

I’ve just applied for a new blog advertising network, and one of the requirements for membership is to have a privacy policy linked to from the homepage.
I have a comment policy to reduce the chances of the site being accused of online libel, but I suddenly realised that I didn’t have a privacy policy for [...]

12Feb2008 | Everton | 3 comments | Continued
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