Tech Digest reports that over 1 milliion streams have been viewed on Sky Mobile TV, available exclusively on Vodafone Live! in the UK until March 2006, in under 2 weeks. TechDigest calculated that 1m streams equates to an average of 3 streams for each of the 341K Vodafone 3G users.I think it is unlikely that every Vodafone Live user has checked out the Sky TV service. Most of them probably don’t even know it exists, which is a problem for most operators as they roll out new services. I think the 1m streams is more likely made up of 15-18K unique users per day checking out 4-5 channels each visit.

Vodafone and Sky Mobile are citing 1m streams in two weeks as a success and even though I think a fair bit of channel hoping has been going on, getting 4-5% of your base to at least to have a look in such a short time I think is a success.

Facts like this, and my own experience with my new Video iPod over the last week are starting to convince me that there really is a future for mobile video and TV. Rather than reducing my viewing pleasure, I love being able to watch shows whenever and wherever I want. I’m already finding that I’m syncing shows and movies to my iPod ‘just-in-case’ I’m stuck for something to do.

Even though the Video iPod is by no means the finished article, I really think Apple have stolen a march on the market again by making videos available for download now as a first-mover, rather than entering the market quite late as they did with music, even though they very swiftly moved on to dominate the market.
More: TechDigest

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