Microsoft Want to rename RSS ‘Web Feeds’


Kevin Burton reports that Microsoft are looking at new names for RSS. At the moment they are calling them “web feeds” but they are open to other suggestions.

For once I think Microsoft are doing the right thing, even though the techies are up in arms about what they see as another example of Microsoft meddling. The average user doesn’t understand what RSS means and what it can actually do for them. In a recent survey Nielson found that 66% of people don’t know what RSS is and only 11% of people use RSS feeds. Forrester Research also found that only 2% of Americans use RSS feeds and Pew Internet found that 91% of Americans had no idea of what RSS was.

I have to confess that when I was first told about RSS I thought it was just for site owners to include links from other sites on their pages, not as a browsing tool. You only have to look at the effort the BBC have put into explaining what RSS is to realise how hard it is to sell to the average punter.

It hurts me to say this but I have to take my hat off to Microsoft again, as again they turning useful products into something that is accessible to the masses.

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Everton is based in London and has worked in the internet and mobile space for over ten years now, and before that worked in corporate strategy and consulting. He has a degree in Economics from Cambridge University, and currently runs the Portal and online operations for one of the largest ISPs in the UK. He also writes for Windows 7 News.

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  1. #12

    any one know what a DVD is?
    'nough said?

  2. #11

    I think this is a good idea. I was talking to a friend the other day and he asked what all the things were i had in thunderbird. I said RSS feeds and he looked at me blank, i said like webfeed type things and he got the idea. Now he uses them!

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